Instead of focusing on content marketing for links, we all need to make writing to reach our target audiences more important. This is especially true if you sell products or services. The point of content marketing must be RELEVANCE. Your goals are to find: potential customers who buy products new readers who become subscribers and only lastly for link value So your very first task is to identify who your buyers are and where they hang out. While traditional SEO ignores many … [Read more...]
What We REALLY Need to Be Doing As Marketers
I recently did an interview with Murray Newlands for Search Engine Journal. I encourage my readers to go back to that post on Content Marketing Best Practices and read the comments. In them, there is more additional important information than there was in the original post. Here are just two I want to call attention to, but I hope you will go and read ALL of the comments. And read the post again. This is critical to your survival as Google continues to take away traffic. … [Read more...]
Blog Writing Training: Danny Iny’s System for Writing 1,000+ Quality Words in 60 Minutes
This is a guest post from Danny Iny from FirePole Marketing Training and author of Engagement from Scratch, Small Business Book Awards winner in the Social Media category. For a lot of bloggers, writing is the bottleneck. You know that you need to be guest posting and creating quality content... but it just takes so long! If only you had more time, you’d be doing more of it, right? Wrong. The problem isn’t time, it’s process. To paraphrase a quote from Bill Gates: spending more time on … [Read more...]
Future of Publishing TV Premier: Murray Newlands and Oliver Roup Interview Industry Experts
A few weeks ago, Influence People CEO Murray Newlands and VigLink CEO Oliver Roup launched the live premiere of their TV show, Future of Publishing, focused on interviewing industry experts on the future of Internet publishing. … [Read more...]
Future of Engagement: Video Content Creation
In the latest episode of Future of Engagement, Murray Newlands interviews branding expert David Spark (@dspark on Twitter), founder of the custom publishing company Spark Media Solutions which provides custom content marketing services. David and Murray discuss how content including video content creation works for business. They go beyond creating videos to how to use them to share your content and build relationships through blog outreach, guest blogging, and relationship building using … [Read more...]
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