Have you ever heard this advice: You should never be so busy working IN your business that you don't have time to work ON your business? Most people have fallen for disinformation that they must constantly churn out quantity and build zillions of backlinks. That disinformation is intended to keep you so busy running in circles that you will never succeed. You need to start listening to wiser people who have your best interests at heart - like the content marketing experts at Hubspot who … [Read more...]
Key Aspects of Your Business Website for Writers (and Small Businesses and Others)
This is a guest post from Sharon Hurley Hall who last time she guest posted shared tips on how to be a writer. The last time I posted here, I said that getting paid to write was not just about the writing. I outlined some of the aspects of building a writing business - or any freelance business - that you ought to consider. Today, I'd like to look in more detail at the hub of your business - your website. Since I'm a writer, I'll use examples from my writing business, but really these … [Read more...]
A "Kingly" Answer to the Relationship vs Content Question
Hello again, it's Chris from The Traffic Blogger. I'm a blogger who specializes in driving traffic, building relationships, and earning an income online. Today I'd like to discuss with you the way relationships and content creation can be used together to build your business online. Image Credit: TopRank Blog (@TopRank): Beyond Google; SEO and the Social Web Image inspired by another graphic from Adam Singer (@AdamSinger) in his post 10 Reasons Why Social is Your Future SEO Strategy In a … [Read more...]
Small Business Content Marketing Gold
While many people are out having a good time, I know that serious small business owners may be online tonight searching for ways to increase their sales. This post is for them. You need to be EASY to find online. Think content. This video is a good place to start: Russell Sparkman Presents Content Is Marketing Gold from Fusionspark Media, Inc. on Vimeo. The other videos in the Russell Sparkman Content Video Channel and this Content Marketing Retreat Keynote Address by Joe Pulizzi and the … [Read more...]
New Research: The Number one Thing Buyers Want to Find on Your Site? The Price!
If you are serious about selling anything online, I encourage you to read Lauren Carlson of Software Advice's post What Buyers Want. This one post covers these critical topics: Pricing Using Industry Jargon Making your demos easier to access Third party validation (testimonials, reviews) User Testing Remember my advice in my post on why bloggers should have a hire me tab to break down your services and include the prices? That goes double for business sites that sell products or … [Read more...]
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