Search engines use algorithms to rank webpages for different queries. To improve a page’s chances of ranking for a keyword, the content of that page must be optimized for that keyword. Keyword optimization covers the entire process of research, analysis, and placement of keywords on a page to improve the page’s ranking and drive more traffic to the page. Keyword optimization is important in digital marketing overall. In fact, keywords optimization is a compulsory aspect of search … [Read more...]
SEO-Optimized Infographics: A Blogger’s Best Friend
SEO-optimized infographics are a blog post powerhouse. They drive massive traffic to your site, get tons of engagement, build your brand, get lots of backlinks and more. Most of all, they help your blog content land on Google’s first page consistently. Not by luck, not once in a while, but intentionally and frequently. Why does that matter? Because the average traffic share of Google’s first page is 91.5 percent (basically everybody). And if you're the first result? You get 32.5 … [Read more...]
6 Reasons You Should Use Medium For Your Company’s Content
The internet has opened countless doors for advertisers and marketers. There are now a number of platforms that were created specifically to enhance a business’ ability to reach a broader audience. One of the best tools an advertiser or marketer can use to widen their audience is Medium. Medium is a blogging platform that is used for long-form content. It is somewhat similar to Twitter in the sense that there is a constant flow of content that is uploaded by the users; however, it uses … [Read more...]
How to Write Headlines That Persuade Your Readers
Do you know what that one thing killing your blog is? Bad headlines. No matter how well you have written your post, all it takes is one poorly written headline to kill it. When writing content, a few qualities can expand the responsiveness of your text. Without a doubt, the most important one for compelling people to look at any of your content or blogs is your headlines. Effective blog post headlines persuade readers to click through and read. In this post, I will share a few … [Read more...]
Top Ten Fantastic Apps Every Writer Should Know
Gone are the days when Microsoft Word was everything a writer could use. Yes, now writers can work more efficiently through these apps. I was astonished to discover that there are hundreds of apps aimed to help writers work better. Trying out all these apps could be too much for busy writers, So, I have done the job for you. Here is my collection of the best apps of 2018 to save you time and allow you to work wisely! 1. Evernote I am sure you have heard about this app already. It is a … [Read more...]
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