March 1, 2012 at 16:56 I published a pillar post about the Social CRM Nimble. The screen capture of the dashboard for GrowMap shown below shows the publish date in the top right corner. (Click on the image to see full size.)
- In less than an hour there were already 28 Retweets (RTs)
- Less than 2 hours later at 6:48 (18:48) there were 43 RTs
- Less than 3 hours later At 7:58 (19:58) there were 48 RTs
- About 10:00 a.m. the next day there were 62 RTs
- At 24 hours Topsy shows 71 RTs
- Noon the next day Up to 84 RTs
- Hit 100 RTs by noon Monday (4th day)
- CLICK THIS LINK >>> to Topsy to see the still growing RT total
Topsy can be used to see the number of retweets from which Twitter accounts, the actual tweets, and whether Topsy considers the Twitter user influential or highly influential.
The screen captures below were done 23-24 hours after the post was published. Topsy shows 71 Retweets of which 26 are considered influential or highly influential tweets. (Click image to see full size or use this link to see current Topsy Retweet Stats.)
TweetReach can be used to see the total impressions for each Twitter user by URL.
At 24 hours after the post went live
these are the Tweet Reach stats for the two URLs for that post combined:
Reached 170,028 people via 59 tweets
(stats from 2 additional tweets unknown*)
Exposure: 325,327 Impressions
*The free version of Tweet Reach only provides stats for the last 50 tweets.
There are two TweetReach screen captures below because this post has two URLs for promotional purposes.
The Tweet Reach for the URL https://www.growmap.com/social-crm-nimble/ shows:
- The screen capture shows that URL had reached 127,868 people via 50 tweets (There are actually 52 so stats for the oldest two are not shown in the totals – the actual totals would be higher. )
- Exposure: 254,762 Impressions
By the time I typed this at right at 24 hours since the post went live, these numbers had increased to:
- Reached 129,082 people via 50 tweets
- Exposure: 255,817 Impressions
NOTE: Only the last 50 tweets are included in these figures so they will vary on the live site and they would be higher but there is no way to know how much higher without paying for a TweetReach report
The Tweet Reach Stats for the URL https://www.growmap.com/social-crm/ show:
- Reached 40,936 people via 9 tweets
- Exposure: 69,510 Impressions
These statistics only reflect the activity for that post for the first twenty-four hours after it was published.
I created a retweet request at JustRetweet for that post so there WILL be additional retweets from new Twitter users.
CREATING PILLAR CONTENT
Because I create pillar content intended to attract incoming links and to be used for mentoring there will be continual new activity to that page.
The most important thing I, as your brand advocate, will do for you is to
contact influencers one-on-one to recommend your company or cause.I will start with my closest collaborators who are most likely to be
highly interested because they know and trust me.What REALLY WORKS is one-on-one relationships.
Those take time to build – but NOTHING works better!
That is what I want to do for you and that benefits many others, too.
IF I Were YOUR Brand Evangelist
The above is only the first step. If I were engaged to be YOUR brand advocate, my next steps would be:
- To publish at least two other pillar posts on different popular marketing blogs I already have author, editor or admin access on.
- Doing this will push the keyword phrase I am targeting and the sites I link to from these pillar posts up in the search listings. Each of these posts would also be promoted.
- If your target phrase were not then on page one at Google, I would publish as many additional supporting posts about them on different domains as necessary to put them there.
- I would then start working on additional keyword phrases in the same manner. Each post would be on a quality blog with real readers so that it is seen by real people in addition to having SEO value.
But I won’t stop there.
I will seek out influencers specific to your industry –
(and even more important for local brands – location if that applies)
establish relationships with them, and work with them
to reach the audience most likely to fulfill YOUR goals.Every influencer I add to your network increases the reach
of every subsequent action I take on your behalf – and
can benefit all others in related networks!The numbers in this post were accomplished with only
our current network of ~50 social media savvy influencers.
Imagine 50 influencers specific to YOUR market –
or 500 – that IS feasible – even 5000 for some markets.
In the case of Nimble and other solutions and products bloggers would use, I would encourage all my existing collaborators to use, write about and promote your solution, products or services – and they will because you have been identified as best in field.
I would mentor them, answers their questions and provide first line tech support. Your product, solution, or service would become the standard used in every blog collaboration – and I am continually adding new collaborations of as many additional influencers with quality blogs as I can identify.
TWITTER ALERTS
I would set up Twitter searches to share the pillar content I create so that when someone is searching for what you offer, each time I share it these numbers will increase and the post will get more readers.
I can teach YOU or your team to review and respond to these Twitter searches OR as your brand advocate I can do that for you. You would not even ever have to get online if you did not want to – although it IS a good idea to particpate yourself when you can. Even ten minutes a day can be enough!
This is only the first step in creating pillar content and being a brand advocate and Twitter is only one of many social networks used to promote your brand.
BRANDING and LINK BUILDING
Besides the above I will create discussions and links to raise awareness among other influencers that the public can see discussing YOUR content. See these examples:
Google+
- Discussion going about Nimble between influencers on Google+
Quora
- Answered: What is the Best Free Way to Keep Your Contacts Organized
- Answered: What is a Good Contact Relationship Management Service for Social Media
- Answered: Recommendations on a CRM for Gmail
Comments in Blogs
- TechCrunch:http://www.bizsugar.com/Sales/top-10-crm-software-solutions-for-small-business/ Nimble Goes After Salesforce, Wants To Be The “Pandora Of Contacts”
- BizSugar: Top 10 CRM Software Solutions for Small Business
BRAND ADVOCACY
If you are ready to have a brand advocate consistently recommending you and raising your visibility AND you are a highly ethical company whose causes, products or services I believe in we can get started right away.
Are YOU the type of business I would champion?
Are you best in field and highly ethical?
See my list of brands I am actively pursuing.
For additional background info and stats on me and what type of businesses I love to champion see my Advertise on GrowMap page.
Questions? Interested in a free consultation? See my Hire Me Tab or use my Contact Tab to reach me.
Gail Gardner
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I’d say Ana knows better than most how the tweets and retweets spur indirect action because they provide consistent exposure, buzz, and a pre-sell mindset that can be capitalized on when the relationship aspect is applied.
A case in point was the CommentLuv launch. For Ana, the action happened when she applied the relationship she has with her readers through a contest and newsletter mentions of the sale. (Same deal for other bloggers.)
Google Plus did not gain its millions of users simply because they created a new service. The constant barrage of “have you tried it” and “hey, whaddya think of this new thing” via Twitter, FB, LI, etc. created buzz and exposure but direct action was taken by many because of their trusted relationship with someone who was using it.
The big “R” is the key. Many won’t act without it.
Hi Vernessa,
Thanks for taking the time to comment. The part that most are just not getting is that most people are NOT going to take action until someone they personally know keeps raving about something because who wants to invest your time and money unless you are POSITIVE it will be worthwhile.
That goes double for solutions like Nimble because there IS a learning curve and it takes a long time to get all your contact information in there. While it TRIES to find their social accounts and other info and pull it in – you still have to check each account to see if it is the right one and if it isn’t go find the link and paste it in.
Multiply that by the number of contacts you have and the only way people are going to actually consistently use Nimble is if they see a definite benefit – and the most likely way that will happen is if someone like me is getting a LOT of value from it. Not a little – it has to be enough to make the pain of changing to it worthwhile.
Google + is a good example because – just like Nimble – if Scoble writes about it many will sign up but the real question is HOW MANY KEEP USING IT? And in Nimble’s case – how many become paying customers?
I dare them to go measure THAT and then decide how valuable the accounts opened by various recommendations REALLY are. That is why VARs work so well – because the buyer has a personal contact to answer questions and make sure their concerns are addressed.
And that is what I am offering – one-one-on encouragement to use it and my valuable time to reduce that learning curve, provide guidance, answer questions, and be the first line of tech support – none of which Nimble has to cover in their overhead.
[sarcasm alert] I love how many corporations now think they can transfer all that onto the public the way they transferred their costs of sales and support onto the taxpayer and even their employees. Good luck with that – [end sarcasm] – but they won’t even know they won’t get a fraction of the benefit they would hiring someone brilliant – so it serves them right. You get what you pay for – even now.
I was appalled when IBM made having an American Express card mandatory, and then would drag their feet reimbursing employees for travel expenses until the employee would have to pay AE out of their own pocket if they didn’t want their credit damaged. That is a prime example of how Corporations take advantage of their employees. Wealthy companies should NOT make it a practice to force their (often underpaid and overworked) employees to loan them money.
growmap would love you to read ..Online Appointment Scheduling for Service Providers ~ Benefits of Using TimePicks
Interesting case study, Gail. (I haven’t checked out Nimble yet, but I will after this comment)
However, my main question is this: how do all those impressions and RTs translate into traffic, customers, and your bottom line?
In my experience, it’s not that difficult to rake up tweets; it’s getting people to actually notice and then take action is where the problem lies.
Ana would love you to read ..Get More Traffic
Hi Ana,
I’m promoting you to “straight man” for this totally unsolicited comment. 🙂 (Seriously – I did NOT ask Ana to comment or have any idea she’d read this. We’re both so busy all the time we rarely get to read all of each other’s posts – although I wish I did.)
The reason your blog made $2457.29 after expenses in January and mine didn’t is because you focus your time and efforts on only what makes money FOR YOU. (I encourage my readers to go check out Ana’s January Blog Income Report for details on HOW she did that. )
The impressions and retweets translate into measurable traffic which can easily be seen in analytics.
They do NOT translate into action – for that you need repetition, consistency, and follow-up – which is what bloggers like me who have existing relationships with other influencers have to offer small businesses, companies and brands.
In this case, since a blogger does NOT qualify to be a Nimble reseller and I just confirmed that they don’t even have an affiliate program, there is currently no way for a blogger to monetize promoting Nimble so most will not be doing for free what I just did.
My calling is to do what most needs doing and share what we all need to create a better world. I give away almost all of my time and I invest most of it in identifying other social media savvy high quality bloggers and encouraging them to join our DoFollow CommentLuv blogging collaborations communities.
I know that creating collaborations of influential bloggers using CommentLuv to support small businesses is the solution to the dire economic situation. The ONLY THING that will prevent a total economic collapse is getting consumers to take every possible penny away from big brands and give it to small businesses instead.
I use Local First’s infographic in my post about how CommentLuv can be used to Support Small Business to show why doing this will make all the difference:
That extra $30 means more local sales tax revenues and more jobs and higher pay and benefits for people in your community. Small businesses also pay more in property taxes that support schools and fire departments.
Imagine how much more than $30 that would be if your local small businesses start sourcing more of what they sell locally. Most currently buy from major suppliers and NOT from other local businesses – but they COULD and they WILL if you encourage and support them!
Someone MUST identify and get influential bloggers working together to support small business or this economic decline will continue to get worse, more and more people will be unemployed or underemployed, and they won’t have any money to spend with bloggers like you – or anyone else!
That is why I do what I do – but it is not a path I would recommend to anyone else because losing everything because you can’t even cover your electric and Internet costs is a very real possibility.
We both know that what works is “getting people to actually notice and then take action” – and that takes personal relationships, trust, and following up consistently.
That is the benefit our bloggers will bring to the brands and small businesses – and why they should be willing to hire us to be their brand evangelists so our social media savvy influencers will have the time to promote them CONSISTENTLY and with far more skill and effectiveness than consumers – or even experienced bloggers who do not have our expertise – will EVER do.
I am working on a new post to publish tomorrow on why they better not listen to the marketers for the Big Brands who keep preaching that only free word of mouth is worthwhile. THAT kind of thinking will ensure smaller brands NEVER succeed because – as you already said, “getting people to actually notice and then take action is where the problem lies”!
The key here is that WE choose the brands WE LOVE – we DO NOT act as advocates for anyone simply because they want to pay us!
growmap would love you to read ..MUST HAVE Social CRM Nimble Brings All Your Contacts and Major Social Media Activities Together
Gail, I just followed you down the Nimble rabbit hole. Amazing. The next level. Thank you.
Astro Gremlin would love you to read ..Cheapest Folding Knives?