2016 is about to end and most entrepreneurs are already busy planning for the next year. Reports indicate that 2017 is going to be a better year than the previous one for most businesses.
The dollar is expected to increase in value, and the job market is also rumored to improve. So how can businesses cash in on this opportunity and find success in 2017?
Below are some tips for how to do so.
1. Start Today If You Haven’t Started Already
If you are a freelancer or have been working from home, 2017 is the year to go full blown and form your company.
Rumors are that the next year is going to be pretty big for businesses, especially in the U.S. since Trump is expected to have a business friendly policy.
After all, he is one of the most successful businessmen in the U.S. And his presidency will not only impact U.S. businesses but also global businesses as well.
Brexit is going into effect as well. Even though opinions seem to be divided as of yet, a number of experts believe Brexit will give many entrepreneurs a chance to grow. So the time to go big is today.
2. Introduce Something New
Innovation is the key to success. If you want to find a market and continue to grow, you need to offer people what others are not offering them.
Come up with an idea for a product that sells. And if you cannot come up with something new, then you should try to innovate or improve what you already have.
In this technological era, it is not very difficult to offer something new. However, your USP can go beyond the product itself.
For example, you can be innovative in how you deliver your product. Look at Domino’s. The company is delivering pizzas using drones.
This delivery method is a creative strategy that has got people talking, bringing Domino’s free publicity.
You need to take a leaf out of Domino’s book and come up with original ideas. If your product does not allow for much transformation, you can try being unique in how you market it. Look at Victoria’s Secret.
They have the same product year in and year out, but they present it in an exquisite manner every year and enjoy immense popularity.
3. Internet Marketing Is Going to Rule the Roost
Internet marketing has been there for years and is going to continue to be a major force because more and more people are using the internet now.
Around 82% of the U.S. population is on the web today.
Almost all of these people use the internet to make a purchase or to make purchasing decisions by going through testimonials and product descriptions.
Hence, the internet is the cheapest and the easiest way to reach your target audience.
Businesses can use a number of techniques to market a service or product.
While search engine optimization is the most important factor, other tools like paid advertising, email marketing and native advertising are also of huge importance.
You need to concentrate on your target audience and find the best tool to reach them. Remember that what works for one business might not work for you.
The right medium largely depends on the nature of your business and your target audience. For example, if you are offering courses for entrepreneurs, you should promote on LinkedIn since that network is specifically designed for professionals.
4. Make Mistakes, but Not Twice
Learn from your mistakes this year so you do not make more mistakes in the future. It’s all about improving and cutting down on your expenses.
You will have to make bold and risky decisions to be able to grow. No business can make it big without being bold. However, make sure to learn from history and not to repeat your mistakes.
Try tools such as A/B testing to choose between two options. Also, go through case studies and set up goals that are achievable and also concrete.
Remember that you will not get new business in January 2017 itself. Time lag is a real phenomenon, and you should keep that fact in mind when managing your company.
5. Concentrate on Branding Your Business
Today’s era is all about brands. Many experts argue that buyers are not looking for products, but are actually looking for brands.
When people go out to buy new clothes, they don’t step into a store to buy a new shirt. They look for what their favorite brands have to offer.
Having a brand gives you a competitive advantage, even if your competition is better than you.
Pay attention to each product detail and create a complete buying experience. Everything from the logo to the tagline should be perfect and in sync with your overall brand theory.
This way you will be able to carve a niche in the industry.
2017 can be your year if you put your best foot forward. Keep these simple steps in mind, and you will have all the reason to rejoice when the year comes to an end.
Most businesses need VAT for dealing with clients from EU. VAT can be obtained by UK and non-UK businesses, but to be registered you have to have UK VAT agent. If you need to know more about UK VAT registration, VAT claim and refund we are always happy to assist you
Hi Diana,
Yes, VAT is a major reason why most U.S. businesses are unlikely to sell to people in the EU. Even if an ecommerce store were willing to figure out how to ship overseas, I don’t know that they would be competitively priced to do so.
Gail Gardner would love you to read ..How to Get More Traffic from Uncontested Keywords
In 2017, we start our business online. Because more than 80% population use internet. So, internet marketing is also work in this. We have to use internet marketing to promote our business.
Angela would love you to read ..How to Register Domain Name
All of these still prove true going into 2017. Business, like learning, is a never-ending adventure. 🙂 Utilizing all factors like Social Media, SEO and a website are all potential cornerstones for a business. Thanks for sharing this article!
Absolutely agree with the fact that big changes are due in 2017.
The exciting thing is that untapped markets are opening up. For example, Amazon is coming to Australia towards the end of 2017. Probably time to start the niche sites! Let’s see where that goes.
Thanks Ahmad!
Hello! Again a wonderful post by GrowMap. Definitely, I’ll concentrate on Branding. And really internet marketing is going to rule the roost in coming days. Thanks for sharing.
Nagaraj would love you to read ..Ranna kannada full movie download (OR Watch online)
Branding your business today is more important than ever. People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.
George would love you to read ..One Half’s Offshoring Accounting Services
Thanks for sharing this article . I was looking for something like this . after I read it I found a way ! thank you again !
I think I have not seem optimism in 2017 for business and regular people this positive in some time. We all hope for a better future. Your title says 4 tips but you gave 5 good tips, a bonus tip! Under creative something new, I would say just start with a problem you are solving in your own experience. If there is something you can’t find to solve it, then create something and then help other people solve the same problem. With Internet Marketing, persistence pays off – stay with it. Concentrate on you brand, but also your message. Don’t jump around all over the place, stay on theme. Good stuff!
RetiredRobert would love you to read ..Retirement Activities
Very good article. I just started a new business and I love these kinds of resources…thanks so much!
Hey Ahmad ,
Very informative post, We all need to learn from our mistakes and branding our business is very important. Thanks for sharing with us.
Thanks
Raj Kumar
Raj would love you to read ..Paleo diet food list
Hi Ahmed,
I went through your blog all the points were very informative ..Thanks For Sharing this post.. Shall Come back again
Thank you for sharing this great information. In this post gave some ideas for success in business. And in this post explanation very well that helpful for business. This post is important and helpful for small business and big business.
Thanks Ahmad for this amazing guide, but am already started preparing for the next year resolution but this guide enhanced my reports.
junaid shahid would love you to read ..C Programming Keywords Basic Understanding