GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

How To Make a Good First Impression with Clients

May 13, 2013 By GuestAuthor 1 Comment

First impressions road sign to failure and success
Click image to read 5 First Impressions

Many are so focused on selling the “sizzle”or playing with the latest shiny gadget or social media platform that they forget the basics.

You must get the basics right first
or none of that will matter.

It goes without saying that your client’s first impression of your brand, office and even your staff is of paramount importance.

The way you present yourself and your working environment says a lot about your brand values and the company as a whole, so it’s important to get it right.

Think about your office as an extension of your brand.

How do you want your customers to see you?

Table of Contents

  • The Exterior
  • Meeting and Greeting
  • Furniture
  • Music
  • Farewells
    • GuestAuthor
    • Latest posts by GuestAuthor (see all)

The Exterior

Whether you have a shopfront or just a sign outside an office block, make it count. Keep all signage up to date and free from spelling and grammatical errors. Remove any signs of vandalism immediately. If you have a visible store front, keep the windows spotless and update your displays or window information regularly to increase interest.

Meeting and Greeting

Make sure all staff know the protocol for greeting a visitor. Should they offer to take their coats? Should they offer them a hot drink? Is there any reading material for them to browse while they wait? All staff need to be clued up. If you have a receptionist, make sure they’re comfortable with the procedure. This will be the first person your guest meets when they visit you at your office, so it’s crucial that they have a friendly attitude.

Furniture

Furniture makes a surprising difference to the way we view a room. Dated, chunky furniture suggests your company may not have enough money to afford anything better, and suggests that you don’t care about the way you are seen. Of course, this isn’t a good thing. Ergonomic chairs are relatively inexpensive these days, and sleek glass furniture doesn’t date, so is perfect if you want to invest in a new office furniture set. Glass also indicates transparency. To establish your authority, make sure you have an executive chair and desk.

Music

Not all offices will have music playing in the background, but many studies show that music can improve efficiency and productivity. However, make sure it’s the right kind of music. When clients are visiting, don’t opt for anything too heavy or fast. You want to create a calming atmosphere, so classical music is ideal for this. If not, the local radio is a good option, as it will be client-friendly.

Farewells

The final impression is just as important as the first impression. This is what the clients will take away from your meeting, so be sure to impress them. If you have any samples or product information you can send them away with, do so. Give them your business card, and remember not to say anything about the meeting until they’ve definitely left the building. Otherwise you could be left embarrassed and backtracking about something they’ve overhead that you shouldn’t have said.

Thomas Bardot is a small business development coach who advises businesses on the best methods to impress clients

The following two tabs change content below.
  • Bio
  • Latest Posts

GuestAuthor

Latest posts by GuestAuthor (see all)

  • How New Sales Taxes For Online Purchases Might Affect E-Commerce Businesses #smallbiz - July 12, 2013
  • Financing Equipment to Grow or Start a Small Business - July 5, 2013
  • 15 Types of Mobile Business Apps - July 1, 2013
Tweet40
Share9
Share15
Pin2
Share
Share
Pocket
Flip
66 Shares
« From Frivolous to Frugal: 5 Steps to Change Your Habits
The Real Story Behind Sharing Others Content (And a Tool to Help) »

Filed Under: Small Business Advice Tagged With: self improvement, small business, small business advice, small business development

Comments

  1. Patricia says

    January 25, 2016 at 7:52 pm

    Fantastic ideas! Another tip to impress a client – keep your office clean. No need to talk to impress for this one

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.