GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

Using Your Blog to Increase Your Business

November 21, 2008 By Gail Gardner 2 Comments

Cheesecake Trio of 3 cheesecake flavors
Blogging could remind us how delicious these cheesecake samplers are and let us know we can freeze them and thaw only as much as we want to eat today.

Many businesses have blogs now but how many are really using them to their best advantage? Once you know the answer to What Can Your Blog Do For You it becomes much easier to focus on how your blog can benefit your potential visitors.

Let’s start with why anyone would read your blog. It must have a purpose so what is it? For most businesses, their blog should offer answers to their potential buyers questions and help them make up their mind about purchases so they can buy with confidence.

While that may seem challenging it isn’t really. You just have to approach each post from the viewpoint of your buyer instead of your business. Ask yourself what challenges they are facing and what solutions you can offer.

For example, someone might be looking for a last minute gift. What solution you post to your blog depends on what solutions you can offer to solve that specific challenge. Here are some suggestions:

  • A Gift Ideas site would offer a range of last minute gift ideas or recommend an online store with dependable expedited shipping for personalized last minute gifts.
  • An ecommerce store that sells gifts and offers fast gift engraving and shipping might blog about offering that service or they might blog about specific types of gifts or offer last minute gift selections for the upcoming seasonal holiday or a particular type of person.
  • A florist might blog about their ability to ship flowers, chocolates, stuffed animals and balloons anywhere overnight or more importantly, that you can order locally from your favorite florist and ship anywhere.
  • My favorite online bakery could blog about their most popular dessert for a particular holiday or their famous fruitcake and mention that if you phone them they can send it by expedited shipping – and ONLY if you phone them. They don’t have a blog yet – but they could. (We sent their Texas shaped Ya-hoo Map Cake to our relatives and they wouldn’t eat it until they showed it to all their neighbors. They said it was “too pretty to cut” but when they finally did it turns out it was the best fruit cake with cherries, pecans and chunks of chocolate they had ever eaten. I didn’t know they loved fruitcake but now I do. If they had a blog we could share our story with others. They could also let their blog readers know about their Chocolate Lover’s Sampler and their Cheesecake Trio. They could tell you what the nice lady who took my order told me: that she keeps a Cheesecake Trio in the freezer so she can have one slice any time by just setting it in the refrigerator. Their blog could share that idea and suggest ordering an extra one for your freezer too. These are great ideas that are best conveyed in your blog – if you have one.)
  • A vacation destination or a travel agent could blog about surprising your loved one with a weekend away or a much desired vacation.
  • Any business could blog about their gift certificates that can be downloaded and printed, emailed, or they could offer to send them by overnight mail or even telegram.

All you have to do to increase the value of your blog posts is determine what challenges your potential buyers are facing, put yourself in their shoes, and offer them your best solutions written so that someone with no background in your business can understand.

Simple – yes. Easy – no. Many copywriters and bloggers are paid high sums because they have this unique and valuable skill: to write for their readers. Learn – or hire someone – with this skill and your blog becomes your most effective, always available, tool.

I close this post on how blogging can increase your business with the DoshDosh blog as an example of what quality writing coupled with a tight focus on the target audience can achieve.

As always, I encourage readers to comment and drop links to related posts and blogs. Comments are a reliable, easy way for bloggers to find each other and increase their own readership.

RELATED POSTS ON BLOGGING TO GROW YOUR BUSINESS:

  • Blogging 101: Crash Course for Newbies
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

Latest posts by Gail Gardner (see all)

  • Free Mentoring: How to Use the Inexpensive CRM Bigin to Increase Income - December 9, 2020
  • How to Create a Blog to Promote Your Services - December 9, 2020
  • Influencer Marketing Guide For Maximum Business Growth - November 26, 2020
Tweet
Share
Share1
Pin
Share
Share
Pocket
Flip
1 Shares
« Close More Sales TODAY by Implementing This ONE Free Strategy
Don’t Blog in a Vacuum – Reach Out »

Filed Under: Blogging Best Practices, Small Business Advice Tagged With: blogging best practices, small business advice

Comments

  1. Bottres says

    October 6, 2010 at 2:40 pm

    yes,this place I higly recommended for all start up web entepreneurs
    thanks Gail

    Reply
  2. InternetStrategist says

    April 9, 2009 at 10:52 pm

    @Ghani Thank you. I hope you have been back to read more of the great content here. You can find specific information by using the search box at the top right or by using the categories in the right sidebar.

    InternetStrategist’s last blog post..Promote Your Business Without Cash

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.