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9 Brand Marketing Techniques for Making a Splash in Your Industry

August 10, 2014 By Dana Davis 20 Comments

9 Brand Marketing Techniques to Make a Splash in Your IndustryDoes your business need a boost? Are you looking for smarter, more efficient ways to advertise in an overcrowded market? Whether you run a small smart-up company or a national brand looking to reinvent itself, here are just nine techniques for making a splash in your industry.

Table of Contents

  • 1. Define Your Goals
  • 2. Embrace Social Media
  • 3. Host Contests and Giveaways
  • 4. Experiment
  • 5. Network With Other Professionals
  • 6. Engage Your Employees
  • 7. Understand Accessibility
  • 8. Court Viral Content
  • 9. Hire the Experts
    • Dana Davis
    • Latest posts by Dana Davis (see all)

1. Define Your Goals

This may sound obvious, but you’d be surprised at the number of entrepreneurs who go into business with only an idea instead of an objective. If an investor asked you for an elevator pitch right this minute, what would you say? If the IRS demanded a three-word description of your company, how would you classify it?

2. Embrace Social Media

If you want to have any kind of lasting Web presence, you’ll need to be comfortable working with social media. Facebook and Twitter are essential. Instagram, Pinterest, YouTube and LinkedIn are good ideas if you have the time. Wherever you go, make sure all of your content is easily linked, liked, retweeted and reblogged for maximum exposure.

3. Host Contests and Giveaways

Everyone loves a freebie. If you’re looking to put your business in the news, offer a special promotion or sweepstakes for a limited number of people. Not only will users fight over the chance to be one of the lucky few, but the people who do win will turn into loyal customers for life.

4. Experiment

Don’t be afraid to color outside the lines during your launch. All new businesses have an adjustment period when they first open their doors, so this is the perfect time to play around with ads, sales and marketing strategies. You won’t hurt your image with a failure this early in the game.

5. Network With Other Professionals

Customers aren’t the only ones who can make or break your business. You’ll find it much harder to stay afloat without connections in the industry, so start attending conventions, putting up a stall at expos and joining mastermind groups and professional associations within your field. The bigger your Rolodex, the more support you’ll enjoy as a new company.

6. Engage Your Employees

Good business starts at home. Happy, motivated employees can do wonders for efficiency. If your company has been struggling to meet its quotas or retain its customers, go back to the roots of your workplace and figure out what can be done to improve them.

7. Understand Accessibility

It’s the 21st century, and customers will expect your brand to be accessible on all platforms. Have you made a mobile version of your site for those browsing on their smartphones? Are your navigational buttons easy to use with both a mouse and a finger?

8. Court Viral Content

One of the quickest ways to spread the word about your business is through an ad or promotion that goes viral. However, there’s no universal consensus on how to make that happen, so you’ll need to study all the tricks and choose the ones that best suit your brand.

9. Hire the Experts

If you need a little extra help in boosting your brand, look for an advertising agency devoted exclusively to launches, start-ups and grand openings. People like Lindsey Stone can help you effectively market your products or sell your services as an emerging business.

These are just a few ways to break into the industry and hit the ground running. If you’re serious about a successful launch, keep these strategies in mind.

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Filed Under: Small Business Advice Tagged With: brand marketing

Comments

  1. online brand marketing says

    February 15, 2018 at 1:06 am

    Everything is brand. When you view it from this lens, you can start to see the significance brand plays not just to your marketing, but to your entire business. The intent of this guide is to provide readers with a strong understanding of what brand is and why it’s important. Thank you for sharing this article.

    Reply
  2. Kristen Hicks says

    September 25, 2014 at 11:26 pm

    #1 is so important! I feel like the day I actually sat down and wrote out a business plan was an important step on the road to transitioning from an individual chasing work to a person running a business (albeit a one-person freelance one).

    I hear people recommend over and over again: write down your goals. Something about getting them outside of your head and onto paper (or a computer screen) makes a big psychological difference that helps drive you to achieve them.
    Kristen Hicks would love you to read ..Is Your Professionalism Pushing Customers Away?My Profile

    Reply
  3. Frank says

    September 13, 2014 at 1:13 pm

    Great post.
    The action or business of promoting and selling product or services.
    Thanks for sharing this post.

    Reply
  4. Jon Snow says

    August 25, 2014 at 1:46 pm

    Great tips. if only they were so easy to follow.

    Reply
  5. Gary Trautloff says

    August 20, 2014 at 12:12 pm

    Engaging with social profiles and getting benefit from them is seems easy but on the other hand one wrong step can make you profile go worst.

    Reply
    • Gail Gardner says

      August 20, 2014 at 3:49 pm

      Hi Gary,

      You can’t please all the people all the time, so don’t be afraid to interact in social media. Anyone who treats others with respect should do fine. People who don’t – well, they may show their colors publicly and that may haunt them.
      Gail Gardner would love you to read ..Happy Birthday GrowMap ~ 6 Years Old Today ~ Thank Yous My Profile

      Reply
  6. Lalina says

    August 13, 2014 at 6:51 am

    Thanks for this informative post. In my opinion, networking is the key to success. Interacting with other bloggers and involving employees in day to day activities can do wonders for you.
    Lalina would love you to read ..Top 10 Safest Countries in the WorldMy Profile

    Reply
  7. Tauseef Alam says

    August 12, 2014 at 11:37 am

    Hi

    In my personal experience, engaging with other bloggers and hiring the right employees is key to success. If you don’t have right employees working for you, you can never achieve your goals. Networking with other bloggers really helps when you got stuck up some where.
    Tauseef Alam would love you to read ..Justhost Vs BluehostMy Profile

    Reply
  8. Panakaj says

    August 12, 2014 at 11:40 am

    Hi Gail,

    Totally agreed with your points, Freebies or Giveaways are great strategy to increase your exposure and then your content can work wonders to enforce those people to convert into your loyal readers/audience.

    Reply
  9. Karel says

    August 12, 2014 at 8:00 am

    These are basic rules, but almost everyone is forgetting them. I most like the idea with freebie 🙂 Everybody loves something for free, so why not do that? It can be almost everything, people will still like it (it’s free!).

    Thank you for interesting article 🙂 This site is really helpful for me, I’ll add you on social media to stay in touch with your articles 🙂
    Karel would love you to read ..Angry Gran Run Christmas VillageMy Profile

    Reply
  10. Aditya Antil says

    August 12, 2014 at 6:17 am

    Hello Gail,

    The brand needs t speak itself if one needs to be at every possible place the business can be. For this a proper strategy is needed and an expert in this can help a business grow. And social media is just a step to the world where one can get exposure to the right people the business wants. And rest is upto what you provide to them.

    Reply
  11. Dave Schneider says

    August 11, 2014 at 7:15 pm

    Hey Gail,

    Some solid techniques here. I’ve tried a few of these myself and will think about how to incorporate the others.

    Thanks again,
    Dave at NinjaOutreach

    Reply
  12. Meghan says

    August 11, 2014 at 11:23 am

    i like the blog it has good tips for marketing!
    i will book mark it for future reference.

    Reply
  13. Ferdous says

    August 11, 2014 at 8:04 am

    All is that rise connectivity and publish exclusive high quality content regularly.

    Reply
  14. zapin says

    August 11, 2014 at 7:01 am

    Your blog is good and post informations is very usefull.

    Reply
  15. Ferdous says

    August 11, 2014 at 3:28 am

    Nice tips to prompt business. Really helpful to all.

    Reply
  16. Dean Saliba says

    August 10, 2014 at 5:48 pm

    I have been trying for YEARS to make social media work for me, I get a small amount of traffic from it, but it is nowhere near what it could be and what others are getting for doing 1/10 of the work I put in!

    Also I hosted a contest once with prizes and cash worth a total of £1500 (about $3000) and despite THOUSANDS and THOUSANDS of people visiting the page to check out the info not a single person stayed to enter the contest! :O

    I have a sinking feeling that this promoting lark isn’t for me. Maybe I should hire someone to do it for me while I focus on producing the content.
    Dean Saliba would love you to read ..How to Increase your Blog ReadershipMy Profile

    Reply
    • Gail Gardner says

      August 11, 2014 at 3:19 am

      Hi Dean,

      I caution people against doing contests unless they are really established or plan to do them regularly. It is not unusual for what happened with you to happen in most contests. That is why mom blogs incentivize entries and use linkies which attract people used to entering in a particular way. You almost have to or people don’t enter.

      Blogging and social media are tougher today than they were 6 years ago. If you want to connect on Skype I have an idea I’ve been playing with that could work for you, too.
      Gail Gardner would love you to read ..12 Free WordPress Plugins That All Business Websites Should Be UsingMy Profile

      Reply
  17. Lucaslandon says

    August 10, 2014 at 5:28 am

    Thanks for the great information. I’m reading everything on this site to help me get into shape and stay that way. Learned a lot from this article. Summer Writing is how, in what way is better. How to write a good quality text and there are many sites to see what happens.You will find our own supportive, seasoned along with proficient reviewers equipped that will help you generate greater proofreading for students.

    Reply
    • Gail Gardner says

      August 10, 2014 at 5:34 pm

      Hi Lucas,

      Be sure to check out Carol Tice’s http://makealivingwriting.com and Jon Morrow. They both teach writers how to make a better living at it. I added your services to my resources so that anyone seeking academic proofreading and editing will see it.
      Gail Gardner would love you to read ..MyBlogU: Collaborate for Epic Content #BlogChat Twitter Chat 8 CDT SundaysMy Profile

      Reply

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