Corporations today have a responsibility to not just turn a profit while consuming resources present in the world, but also to do what they can to ensure that they leave a better environment for posterity. It is for this reason that a large amount of organizations enjoy making financial donations to charitable groups like Big Brothers Big Sisters.
Comcast is just one of today’s corporations that can proudly say that they have contributed to the success of this philanthropic foundation. Some of the reasons that businesses choose to support Big Brothers Big Sisters include the breadth of its reach, the tremendous impact that its mentors have on their “Littles,” and the lifelong connection that alumni of the program share with one another.
The Widespread Reach Of Big Brothers Big Sisters
Many corporations today have several bases of operation in different parts of the world, so that they can capitalize on market developments and changes in the global economy. Because these organizations need to show support for several different locales, it makes sense that they would support an organization like Big Brothers Big Sisters.
Since its inception in 1904, Big Brothers Big Sisters has spread to all 50 of the United States and 12 different countries around the world. This makes donating to Big Brothers Big Sisters an excellent option for organizations like Comcast, which currently has employees serving as mentors to “Littles” in 12 different cities across the U.S.
The Positive Results of Big Brother and Big Sister Mentorship
Research has shown that children that participate in the Big Brothers Big Sisters program are much more likely to become peaceful, productive members of society. In a study conducted by Joseph P. Tierney, Jean Baldwin Grossman, and Nancy L. Resch, it was shown that children participating in the program are 27.4% less likely to begin using alcohol, 31.7% less likely to physically strike someone else, and 45.8% less likely to start using illegal drugs.
Furthermore, a child development study conducted by Carla Herrera, Jean Baldwin Grossman, Tina J Kauh, and Jennifer McMaken showed that after a year of school in the mentoring program, youths between the ages of 9 and 16 that were mentored in the program performed better in school and had a more positive opinion about their academic capabilities.
There are not many organizations that can claim to have such a tremendously profound impact on the lives of children across the world, which is one of the reasons that corporations such as Nivea, Herz, and Phillip Morris USA support the program.
Connection amongst Big Brothers Big Sisters Alumni
Joining the Big Brothers Big Sisters program as a mentor will not only help you make sure that you have a positive contribution in the life of a child; it will allow you to become the part of a large networking group with a global reach.
Alumni are invited to participate in VIP events, including the National Big Brothers Big Sisters Conference in Denver, where alumni can reunite with their former “Littles.” An organization that places so much emphasis on staying connected is ideal for any corporation to support so that they can form a permanent bond with business and philanthropic partners, united by the common idea of helping children.
The Big Brothers Big Sisters program has been supporting children for over a century. Comcast is just one of the corporations that have chosen to offer financial support to this positive, global organization. As long as the Big Brothers Big Sisters program continues to show a positive impact on children, forward thinking companies will keep supporting their efforts.
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