You most likely found this article to find the answer for “The best time for sending an email”.
As an email marketer, you will always have two things on top of your mind:
- To get a higher open rate
- To get a higher click-through rate
That is because you want to drive more traffic to your website and to create more brand awareness, which is again related to a higher number of conversions.
In the current scenario, it is essential to know the best day and time for your email to make the right impact.
How about sending emails on Mondays?
You should never send your business emails on crazy Mondays.
It is the first working day after the weekend, and there is a mad rush to get back to work, so do you think that recipients will have the time to pause and read your email?
In most cases, they will not!!!!!!
To find the right answer for the above question, you need to have a statistical report of a real-time email campaign.
Email Campaign report:
MedicoReach initiated an email campaign on different days and times of the week to discover the right answer for the best time to send emails. After sending a substantial number of emails to the B2B customers on all the days of a week, we found some outliers.
First Email Campaign on June 11, 2019, at 11:03 A.M:
The results were intriguing as the number of opens was low on that day, but it peaked the next day, which was on Wednesday at 9 A.M.
Second Email Campaign On September 17, 2019, at 9 A.M:
This graph is of the email campaign, which was initiated on September 17, 2019, at 9 A.M. It got a good response the same day; the number of email opens was 305. In both cases, you can see that the emails were sent on Tuesday, but due to different timings, there was variance in the open rate.
One can conclude that an email should be sent before 9 A.M on Tuesdays so that by 9 A.M you see a sharp increase in open rate. Otherwise, if you send an email at 11 A.M, most of the recipients are not going to check the email the same day. They are going to open the email the next day, i.e., on Wednesdays. As a marketer, you will surely want to see the quick results!
We found another interesting result (By Geo):
Let’s take a look at State-wise open rate. Our subscribers are mostly from the USA. As per our data, we found an interesting result. Maybe we have more subscribers from California but the raising question is why California? We don’t have enough data about email addresses belonging to which state to perform a deeper analysis at this point.
Our email campaign targeted almost all the major US states, but the highest open rate was seen in California with 64.6%.
Open rate by ISP:
The internet service provider also plays an important role in the open rate of an email. Check the below graph.
The open rate was highest for EarthLink with 100%, and the lowest for Microsoft Outlook Live with 9.3%. This may change in your case depending on the targeted country, state, and type of email.
Other Facts backed up by Reports:
As per the survey also shows that Tuesday is the best time to send emails, to get a good response rate.
HubSpot even acquired the data from the 20 million emails sent over a 10 month period. They found that Tuesday is the best day for sending an email to achieve a good open rate.
Campaign Monitor even did further research; they initiated an email campaign at 10 A.M on Tuesday to find the best time to send emails for different industries. These emails were sent to companies from different sectors. The results varied for all of them. Check the below result:
Observation: The highest open rate was seen in agriculture, healthcare services, Nonprofit, and government agencies
These experiments were conducted by different organizations to find an accurate answer. Tuesday came out a clear winner in all the tests.
Different users prefer various devices to open emails. We found that most of the users prefer mobile phones and PC’s to open their emails. For more information, check the PDF to know the impact of devices on email open rate.
Advice of the year
So, the advice of the year is to send emails to the recipients before 9 A.M on Tuesdays. This is the time when your recipients are most active. After completing the high priority work on Mondays, they are free to open and read your email.
A report even stated that almost 23% of the subscribers would open emails within 60 minutes after sending it to them. So, it’s better to schedule your emails 30 minutes prior to the peak time of the day.
Timing is one of the important factors to get a higher open and click-through rate, but this should not be the only one. You have to make a unique email for standing out in the cluttered inbox. Including humor, jokes, anything unexpected in the subject line arises curiosity beyond the same old tactic.
When you know the behavior of your recipients, it becomes easier to target them with personalized campaigns. One can take the help of already available tools for learning the online habits of the recipient. You can do A/B testing of your most active emails, for improvising it further to find the best timing to send emails. Testing everything from call-to-action buttons, subject lines, email body content, timings will help you to know the main reason for not getting an adequate open and click-through rate.
As per a report by Campaign Monitor, testing different templates to know which works best helped them to get a 127% increase in click-through rate.
Refer to the report, and if needed, do your own research to find out which one works best for your organization and sector. This can significantly help in boosting your email open rate, click-through rate, and, finally, the conversion rate.
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