You most likely found this article to find the answer for “The best time for sending an email”.
As an email marketer, you will always have two things on top of your mind:
- To get a higher open rate
- To get a higher click-through rate
That is because you want to drive more traffic to your website and to create more brand awareness, which is again related to a higher number of conversions.
In the current scenario, it is essential to know the best day and time for your email to make the right impact.
How about sending emails on Mondays?
NO!!!!
You should never send your business emails on crazy Mondays.
It is the first working day after the weekend, and there is a mad rush to get back to work, so do you think that recipients will have the time to pause and read your email?
In most cases, they will not!!!!!!
To find the right answer for the above question, you need to have a statistical report of a real-time email campaign.
Email Campaign report:
MedicoReach initiated an email campaign on different days and times of the week to discover the right answer for the best time to send emails. After sending a substantial number of emails to the B2B customers on all the days of a week, we found some outliers.
First Email Campaign on June 11, 2019, at 11:03 A.M:
The above graph is of the email campaign, which was initiated on June 11, 2019, at 11:03 A.M. It was Tuesday, the second working day of the week.
The results were intriguing as the number of opens was low on that day, but it peaked the next day, which was on Wednesday at 9 A.M.
Second Email Campaign On September 17, 2019, at 9 A.M:
This graph is of the email campaign, which was initiated on September 17, 2019, at 9 A.M. It got a good response the same day; the number of email opens was 305. In both cases, you can see that the emails were sent on Tuesday, but due to different timings, there was variance in the open rate.
One can conclude that an email should be sent before 9 A.M on Tuesdays so that by 9 A.M you see a sharp increase in open rate. Otherwise, if you send an email at 11 A.M, most of the recipients are not going to check the email the same day. They are going to open the email the next day, i.e., on Wednesdays. As a marketer, you will surely want to see the quick results!
We found another interesting result (By Geo):
Let’s take a look at State-wise open rate. Our subscribers are mostly from the USA. As per our data, we found an interesting result. Maybe we have more subscribers from California but the raising question is why California? We don’t have enough data about email addresses belonging to which state to perform a deeper analysis at this point.
Our email campaign targeted almost all the major US states, but the highest open rate was seen in California with 64.6%.
Open rate by ISP:
The internet service provider also plays an important role in the open rate of an email. Check the below graph.
The open rate was highest for EarthLink with 100%, and the lowest for Microsoft Outlook Live with 9.3%. This may change in your case depending on the targeted country, state, and type of email.
Other Facts backed up by Reports:
Fact #1
As per the survey also shows that Tuesday is the best time to send emails, to get a good response rate.
Fact #2
HubSpot even acquired the data from the 20 million emails sent over a 10 month period. They found that Tuesday is the best day for sending an email to achieve a good open rate.
Fact #3
Campaign Monitor even did further research; they initiated an email campaign at 10 A.M on Tuesday to find the best time to send emails for different industries. These emails were sent to companies from different sectors. The results varied for all of them. Check the below result:
Observation: The highest open rate was seen in agriculture, healthcare services, Nonprofit, and government agencies
These experiments were conducted by different organizations to find an accurate answer. Tuesday came out a clear winner in all the tests.
Fact #4
Different users prefer various devices to open emails. We found that most of the users prefer mobile phones and PC’s to open their emails. For more information, check the PDF to know the impact of devices on email open rate.
Advice of the year
So, the advice of the year is to send emails to the recipients before 9 A.M on Tuesdays. This is the time when your recipients are most active. After completing the high priority work on Mondays, they are free to open and read your email.
A report even stated that almost 23% of the subscribers would open emails within 60 minutes after sending it to them. So, it’s better to schedule your emails 30 minutes prior to the peak time of the day.
Timing is one of the important factors to get a higher open and click-through rate, but this should not be the only one. You have to make a unique email for standing out in the cluttered inbox. Including humor, jokes, anything unexpected in the subject line arises curiosity beyond the same old tactic.
Conclusion
When you know the behavior of your recipients, it becomes easier to target them with personalized campaigns. One can take the help of already available tools for learning the online habits of the recipient. You can do A/B testing of your most active emails, for improvising it further to find the best timing to send emails. Testing everything from call-to-action buttons, subject lines, email body content, timings will help you to know the main reason for not getting an adequate open and click-through rate.
As per a report by Campaign Monitor, testing different templates to know which works best helped them to get a 127% increase in click-through rate.
Refer to the report, and if needed, do your own research to find out which one works best for your organization and sector. This can significantly help in boosting your email open rate, click-through rate, and, finally, the conversion rate.
Lauren Williams
Latest posts by Lauren Williams (see all)
- The Best Time To Send Emails (Expert, Data-Backed Research) - October 24, 2019
I did not know that the Internet service provider had such an impact on open rates ! I guess marketers cannot do much against that right?
It might be, but it varies for different industries and it also depends on your email list. Marketers may test with different service providers to get a conclusive idea.
This is exactly what I was looking for. I have been sending emails “blind” recently – just as and when I have written content for them, but now I’m going to make sure they are much more measured!
Caroline would love you to read ..Fashion Fix Daily
I have always told fellow business owners that the timing of your email is everything and this data completely backs this up. Thank you for your work.
I have been looking for a guide like this, for a while now. This will help me when sending out my weekly emails out to customers. Thank you very much, Laura!
Hey thanks for the info, being an Email marketer with 7+ years of exp. i would like to add on few more info which will definitely will add to your knowledge. The best days are Tuesday, Thursday & Wednesday and correct time is 10 am, 8 pm, 2 pm & 6 am.
If you’re sending internationally, it’s also good to send in the subscriber’s timezone instead of a blanket US timezone. I’ve actually seen agencies make that mistake. Great post btw.
Aaron Burton would love you to read ..10 Things You Must Do to Grow Your Online Business in the First Year
This is really helpful truly, I was doing it all wrong but by these means, I think it must help me to correct my mistakes which I was doing. Thanks for sharing this one with us.
I am working in a multinational company. I always had to send more than 100 emails manually and this article helps me a lot.
Thanks for sharing this article.
Thanks so much for sharing these great tips Lauren. Taking notes!
Julien Manival would love you to read ..Les avantages de courir en automne
This is a great post. So clear and easy to follow.
Really wish I had seen something like this earlier on. I’ve spent so much time reaching out to various brands for my photography magazine when I thought they’d be their most energetic, and unfortunately they all fell flat with no opens or very little interest for a related niche.
Ian would love you to read ..Getting Lost In Nature
10am on Tuesday is the perfect sweet spot for emails though this is a bit contrary to social media posting where late evening postings have higher engagement.
I never thought of such timing for sending emails. Because I used to read all the mails I got irrespective of the time I received. But now I understood everyone is not similar to me. Most might miss mails if I sent it at the wrong time. Thank you for the nice research-based report. I will make the necessary arrangements to make my email campaign effective based on your data.
~ Jakson
Jakson would love you to read ..Successful blogging for money is explained for beginners
Thanks a lot for this never know time plays a major role.
This blog is really informative and educative. thanks for sharing
Gabriel Ogbonna would love you to read ..Danny S – “Hello” (Mp3 Download)
Nice fact-finding, definitely useful for those who are using email marketing. Good job!
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I love to read post at Growmap.this is a great Articles With lots of Vision and Perception.I appreciate it
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Hi Lauren,
Your findings are logical, so-to-speak since most people would check their emails at the start of work from around 9;00 am. In fact, Coschedule provided a similar report with Tuesday, Wednesday, and Thursday taking the upper hand. I have been using the as a guide I use for sending emails. And now that you have a more recent full-proof material, I’d be glad to leverage the results.
Thanks for sharing!
Moss Clement would love you to read ..6 Easy Ways That Will Help You Stay Motivated And Keep Writing
great article. very helpful. Appreciate the share, I will implement this. Lauren did great job.
This is interesting. I never thought that time has an effect when you send an e-mail. I always thought you could just send it anytime you find it comfortable. Thank you so much. I never thought I will be needing this.
Great post!
The average CTR for emails is usually below 3%. That’s a big concern for some bloggers, especially those whose revenue comes from advertising through channels such as AdSense, since the ROI isn’t fair.
“When you know the behavior of your recipients, it becomes easier to target them with personalized campaigns.”
Very well said!
Thanks for this insightful guide, Lauren.
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I never knew monday was the worse day to send emails. Thank you for such great information and studies on the best time to send emails.
david would love you to read ..34 Humorous When Life Gives You Lemons Quotes
This is an awesome post full of great facts. thanks for sharing this awesome post.
shahab would love you to read ..Spanning Tree – Root Bridge
It’s tougher nowadays with emails as most of recipients have full of all kinds of emails. And all of them try to catch their attention at the right time. 🙁
Jessica would love you to read ..Top common causes of iPhone data loss and tips of mobile phone data recovery Singapore
Hey Lauren, I just learned a ton of information that will help me to get more traffic from email marketing. Thank you for sharing your knowledge with us!
Rebecca James would love you to read ..16 Best Places To Celebrate Halloween Across The World
This was so helpful. I find it so stressful to send emails. Glad I cam across this post. It doesn’t eradicate my concerns but it sure does ease them. Thank you!
Hello, what tools did you use for email campaign analyze?
Great work on putting this together Lauren. Certainly, a lot to consider before I just hit ‘send’ on the next broadcast email to my list!
Charlie would love you to read ..Muay Thai (Thai Boxing) – All You Need to Know
Wow! Great article with a lot of facts and figures – a lot to go through.
The Open rate by ISP was a real eye opener too.
Helen would love you to read ..Relaxing for Your Boudoir Photo Shoot
Thanks for the compliment!, Helen.
Most email marketers make a mistake by sending campaigns to audience during the wrong time such as Monday.
Before the audience will have time to check their mailboxes on Mondays, there are many emails and they’re likely going to skip some and yours might be skipped.
But from this post, I learned that if one can target the audience based on their behaviors (as analysed in this post) and send his campaign on Tuesday morning when the audience is less busy, your campaign is likely going to be read immediately….
This is very insightful.
Thank you
Lawal Rahman would love you to read ..8 Best Ways To Reduce Your Website’s Bounce Rate
Appreciate the share, I will implement this. Lauren you did great job.