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20 Best Shopping Engines for Retailers [Infographic] #ecommerce #retail

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How many shopping search engines are there? Even my influencer collaborators were surprised – and you will be, too. If you sell products online, expanding to additional marketplaces can really increase your income. The questions is, which marketplaces have the largest audiences? Which are the best fit for what you sell? Read on to find out.

GoDataFeed published the results of their research this week in the form of this 20 Best Shopping Engines for Retailers infographic:

20 Best Shopping Engines for Retailers
Click images to see large version of the full infographic

I first came across GoDataFeed years ago when I managed AdWords accounts for clients. Their capabilities were so impressive that I encouraged my clients to upgrade the way they fed products to shopping sites like Google Shopping, Shopzilla, Nextag and PriceGrabber.

Unfortunately, we ran into an issue with the way Yahoo! Stores handles images. That didn’t change my opinion that what GoDataFeed was offering was beyond anything I had found anywhere else. I have no doubt using their service would greatly increase profits. Who better to research the ecommerce shopping landscape than the folks behind the leading product feed solution?

Most Popular Comparison Shopping Engines

Even if you have your own online store, don’t discount the idea of selling on other platforms. The question is which ones? While there may be niche markets you’ll need to research, if you want to know about the most popular larger comparison shopping engines, here they are:

  • Nextag – #1 paid cmparison shopping engine by traffic, revenue, and Gross Merchandise Volume
    • 30 million monthly unique visitors
    • 80%  of Nextag’s visitors are unique
  • Polyvore – reach socially influential shoppers
    • 20 million users
    • 20% of social commerce is driven by Polyvore
    • $383 average order value
  • Wanelo – reaches millions of active shoppers through social connections with stores
    • 50 minutes a day on average per user
    • 50% saturation of college-age women
  • Shopzilla – started off as Bizrate with merchant ratings
    • No set-up fees
    • Reaches a wide network of sites including Bizrate and AOL’s InStore.com
    • 12% of traffic generated by email marketing
  • ShopSavvy – mobile application for shopping that scans products and finds stores that sell them
    • Listings feel more like features than ads, making them highly effective
    • 30% click-through rate (CTR)
  • eBay Commerce Network – reaches shoppers beyond eBay on shopping portals, search engines, content sites and ad-exchanges
    • 3x more shoppers than traditional search
    • 77 million impressions every month
  • Wish – personalized shopping platform that uses demographics, purchase behavior, and wishlists to reach customers
    • 250, 000 products recommended daily
    • 10 million products added to wishlists daily
  • Pricegrabber – network of sites reaching 26 countries worldwide
    • $1 billion in annual sales for third-party vendors
    • 100 million consumers reached across 26 countries
  • RedLaser – arms shoppers with the world’s fastest, most accurate barcode-scanner for comparison shopping
    • Barcode reader, shopping assistant, and QR scanner
    • 2.4 million monthly unique visitors
  • Become – “browse, discover, and buy”
    • Global reach spans 500+ shopping sites in the US, Canada, UK, Germany, Austria, Italy, France and Japan
    • “A smaller Shopping Engine, Become impressively beat out both Nextag and The Ebay Commerce Network with 18 percent COS”  ~ “Mary Weinstein, Search Engine Watch ~

These aren’t all of the shopping comparison search engines – just the most popular. Be sure to look for niche engines used by your target audience.

All of the data above is also on the infographic below. It also includes the most popular mobile shopping apps, the best places to buy product listing ads. and the top marketplaces – sites like Amazon, eBay, my personal favorite Newegg, and others you probably never heard of that have huge audiences of buyers who could be your customer, too.

I bet you don’t know about all the sites mentioned. If you do, tell us in the comments and include what you do for a living and a link to your site. I’ll add you to this post.

How did you do? I know you learned something new.
Is there a shopping site you really love?
Or a mobile shopping app you’re using?

Tell us about it in the comments.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

Comments

  1. Hi Gail Gardner,

    Thank you for this blog! Seriously useful info.
    I have bookmarked this and i also am looking forward to reading new articles.

    Any plans to write an updated article on best shopping engine?

    Thanks
    Moin shaikh would love you to read ..Where to buy Mobile Online?My Profile

    Reply

  3. Great share of the list, And off course, Amazon is in top of the list. My personally favorite site and store. You can get anything and everything from there 🙂

    Reply

  5. Gail,

    Nice read. Absolutely amazing to me that there are 31 million people shopping on Bing but not on Google.

    Reply

  11. It’s quite surprising that there were actually a number of shopping engines available now. I have just known a few of them. Thanks for your list. And oh, your infographic is great.

    Reply

  12. Alternatively, everybody should create own e-commerce store and syndicate feeds to Amazon, Google Shopping and the others to maximize number of sales.
    Andy would love you to read ..How PGP WorksMy Profile

    Reply

  13. so many sites out there, Of course I know about Amazon and eBay and I am off to check out your personal favorite ->> Newegg Now. Great content, You site is bookmarked 🙂

    Reply

  14. hi,gail

    store shopping locomotives are significant for the purpose of improving visibility all the way up in your industry not to mention everybody. looking uncovering preferred store shopping algorithm. thanks a lot for showing this. regards.

    Reply

  16. Wonderful post.Surely, it is important to look for the shopping engines that readily fit into the type of audience needed by a particular business.Thanks for sharing.

    Reply

  20. Surely, it is important to look for the shopping engines that readily fit into the type of audience needed by a particular business.

    I have not heard about most of these search engines but its really cool to know how they can be accessed to maximize sales in the marketplace.

    I guess researching more on each of these “new” search engines would be a good idea.
    This comment was left in kingged.com where this post was shared.

    Reply

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