There’s a scripture that says, “…And wait for your God continually.”
Those who wait on their God, don’t know when He may part the waters so that His people can cross to the other side of the sea.
Well, for digital marketers, Google is a lot like “waiting for God continually”. The Google god, that is.
Now, about the Google god…the bad news first: no matter what method you use to get ranked faster in the Google index, there is no sure way anything’s going to speed things up.
Just to be sure we’re on the same page, the Google god makes it clear:
Crawling and indexing are processes which can take some time and which rely on many factors. In general, we cannot make predictions or guarantees about when or if your URLs will be crawled or indexed.
Now that we’ve got that out the way, the good news is that there are many case studies which show that using one of the following methods has sped up the ranking process for many, so it’s worth a shot trying your hand at them. No harm, no foul.
And just so you know…none of the following methods will bring the wrath of god on your site, unlike many of the paid-for scams that try to sucker you. And consequently result in your site being penalized, or in the worst case scenario, de-indexed like iAcquire was in 2012.
The Language of Search Engines
Before we get to the meat (or manna) of the post, it’s important to understand the language of search engines so that you make the best decision about which Google index method to try.
There are three parts to search engines:
- When spiders “crawl” to locate new content.
- When content is indexed, which is when it gets analyzed and stored.
- When an Internet user performs a search query and the search engine fetches relevant pages based on it’s previous analysis of the content.
How Search Engines Work to Find New Content
Image Credit: Link2City
Google only starts caring about you once others start caring about you first. The Google index spider begins it’s vast travels on the big websites, to search and index the best content and fulfill Google’s mission which is to “organize the world’s information and make it universally accessible and useful.”
This is why so many of the methods I’m listing here (but not all), help build links from authority websites to yours.
Method 1: Develop an Offsite Link Strategy
Forget spammy link building tactics. Long-term, they can do far more harm than good. But developing a link strategy that sends links to your website from other reputable, authority sites is a known method of getting ranked faster in the Google index.
This works because when Google’s “spider” starts roaming looking for new content, it starts from the websites Google most cares about. Then it progresses through every link, page to page, through billions of pages. So if it finds a link to your content from a big website, it discovers your content faster than if there was no link to your website.
Try these three ways to build quality links back to your website:
- Commenting on other blogs.
- Submitting guest posts to authority websites.
- Sending traffic to your site through links to content via social media.
Link strategy 1: Commenting on other blogs
Reasons why commenting on other blogs can help rank your content faster:
- If you add a link to your site from a comment, Google and other search engines pick it up. It also helps them index your content better, because of your association to the website through your link.
- If your comment adds value, it may provoke someone to click to your site for more information.
- Making value-add comments can build relationships with bloggers, and may open doors to guest post submission and other positive influences.
The image below shows a backlink from a comment . Where you see the name “Claire”, is where the link to the website sits. This image shows a screenshot of a data analytics page:
Actions to take
- Compile a list of websites in your niche that allow comments on blog posts.
- You may want to set up a system through Google Alerts that sends notifications to your inbox when a new blog post is published on selected websites in your niche.
- Think of ways to make your comments add value either to the blogger, or to their readers.
- Avoid going wild by commenting on tons of blog posts because this could raise a red flag to the Google god.
Link Strategy 2: Guest Post Submission
Submitting a guest post with a link back to your content only works if:
- You submit content to a respected website.
- You write quality content that is valuable to the respected website’s target audience. If you don’t, the website is likely to reject your post.
- You don’t blatantly promote your own links.
- The respected website allows you to link back to your content. If they don’t, what’s the point of submission?
Actions to take
- Find websites that are respected and in your niche.
- Make sure the websites you want to write for accept guest posts. Find their guidelines and whether they allow natural inclusion of a link to other sites.
- Write for the other website’s target audience.
- Include a link to a relevant post already published on the quality site in your new post.
- If you are not a quality writer, you better hire one to write for you. Websites of authority don’t accept poor – or even mediocre – writing.
Link Strategy 3: Link From Social Media Sites
Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases. [sic]
That’s great news and the reason why the majority of online marketers use social media to promote content.
Image Credit: Smart Insights
Actions to take
- Create content (Joe Pulizzi, founder of Content Marketing Institute, defines content as, “compelling information that informs, engages or amuses.”) Content can be videos, podcasts, infographics, blog posts, images, etc.)
- Distribute the content linking to your website, through social media channels where your target audience is already active.
Method 2: Upload Fresh Content Regularly
The only way to build more natural, organic traffic is through regularly uploading fresh content to your website, through a blog or adding an extra page, or even updating the content you already have on your site.
If you don’t add regular, original content, the alternative method to build traffic is to pay for it. But once the money dries up, so does the traffic.
So it’s a given that online marketers upload regular, fresh content.
Hubspot proves that the more content you add, the more traffic you’ll get:
Image Credit: Hubspot
The more content you add to your website, the more traffic you’ll get, and the faster the content will be added to the Google index, says Neil Patel, a World Renowned Digital Marketer.
This method requires patience and perseverance, though, because you won’t see instant results.
You may be thinking that the industry you’re in is not suitable for blogging, but think again. Patel says:
Blogging works for every kind of business, industry, or niche, as well as for almost all business models — even B2C and e-commerce sites.
Some industries just require a bit more creative juice than others.
Actions to take
- If you haven’t already, research your target audience persona so that you can come up with topics that attract the right people. Use a free tool like UpCloseAndPersona to get started.
- Find the right keywords to use in your content, so search engines understand what user searches will be relevant to your website.
- Create a content calendar.
- Write the content or hire a writer to do it for you and upload it to your blog.
- Use one of the methods listed here to rank the page faster in the Google index.
Method 3: Submit the URL to “Fetch as Google”
Surprisingly, not many bloggers use the Fetch as Google tool, but Search Engine Watch claims that Google will crawl the submitted URL normally within a day, and sometimes in less than 5 minutes.
Having said that, it’s fine to be optimistic, but don’t count on it!
Actions to take
- Login or set up a new Google Webmaster Tools account.
- Once you’ve set it all up, select the domain with the content you want added to the Google index.
- Click “Fetch as Google”.
- Now enter the URL of the page, and click “Fetch”.
- If all goes well, click “submit to index”.
Key Summary Points
- There are no guarantees that any of these methods will get content ranked faster, but they may.
- Don’t be tempted to fall for link building schemes where you have to pay as these can do more harm to your site than good.
- Understand how search engines work so that you can choose the best way to rank faster on the Google index.
Tools and Tips to Get Ranked Faster:
- Develop an offsite link strategy by commenting on other blogs, submitting guest posts to authority websites, and using social media to link to your content.
- Upload fresh content regularly.
- Use the “Fetch as Google” tool.
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