Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies.
One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive. This is especially true if you don’t know what you are doing or are using the wrong solution. Email marketing platforms reduce these challenges substantially.
Email platforms allow you to personalize automated emails. They also measure the success of your campaigns, no matter what your budget is.
According to Marketing Sherpa, 91 percent of Americans want to receive promotional emails.
Pick the right software, and you can deliver what your customers want. The criteria you consider ought to include user-friendliness, customer service, and budget.
Campaign Monitor
Using Campaign Monitor is as easy as 1, 2, 3. If you want an email marketing platform that has ease of use, you’ve found it.
The major advantage of using this platform is how simple it is to tailor emails for specific customers. Campaign Monitor includes a drag-and-drop editor and hundreds of professionally designed templates. These features make the solution so easy to use that even a novice will be confident in implementing campaigns.
Even if you aren’t knowledgeable about coding, it’s simple to decide on specific fonts, colors, and spacing without sacrificing design. Emails also come mobile-ready so you don’t have to worry about them displaying poorly on people’s phones.
You can also personalize emails for each subscriber, which is one of many ways you can build trust online. Email automation and personalization has become one of the hottest digital marketing trends in 2017.
You can use actions the subscriber takes within each email to deliver a tailored customer journey. Then personalize the emails with information you’ve gathered, such as age, gender, geo-location and transactional history. This strategy is producing amazing ROI.
Campaign Monitor has focused on this personalization trend with drag-and-drop customer journey creation. It has also done so through integrations with third party business apps such as Wordpress and Salesforce.
Campaign Monitor even offers award-winning customer support that is available 24/7. The dedicated customer success reps help users get the most out of their email marketing strategies.
MailChimp
MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers.
By using the drag-and-drop email builder, you can design campaigns that meet company branding needs. You can also set the automation to target customers based on past transactions with them.
MailChimp has a mobile application. It allows marketers to add subscribers to lists, get campaign updates and analytics, and keep up with social media activity.
When it comes to customer service, MailChimp is relatively bare-bones. The platform’s creators are confident the product works. So the customer support for those using the free account is limited.
Those paying for the platform get access to email and chat support. But regardless of its overall lack of support, MailChimp does have a substantial knowledge base and videos available to help marketers.
MailChimp boasts one of the most enticing Forever Free programs available, which might appeal to those just starting out in the email marketing world.
MailChimp is ideal for marketers whose reach is under 12,000 monthly subscribers. However, some important features, such as automated emailing and dynamic content, are locked out if you choose the Forever Free Pricing option.
Which One Is Best?
Whether you’re just starting out or are an advanced email marketer, Campaign Monitor offers a more substantial set of tools in an easy to use interface.
I am not an email marketing pro by any means. But I found it very easy to connect my CRM and shopping cart to that platform. Campaign Monitor then automatically created profiles for each customer.
It used that information to send personalized emails from the campaign I created with their drag-and-drop customer journey interface.
I’ve used MailChimp in the past. My two main takeaways from using Campaign Monitor were the ease of use and the dedicated customer reps helping me throughout the process.
You could have a small budget, be a novice or a pro email marketer, or like having access to customer support when you need it. If that’s you and you appreciate a user-friendly platform, then Campaign Monitor might be the best match for your company.
Essentially, your budget or level of knowledge in the realm of email marketing does not matter. There is a platform out there suited to your business needs.
Matt Shealy
Latest posts by Matt Shealy (see all)
- 6 Project Manager Resolutions for 2018 - April 4, 2018
- 3 Tools for Your Next Mobile Marketing Campaign - November 17, 2017
- How Automation Tools Can Light a Fire Under Your Marketing Strategy - August 11, 2017
Thanks for sharing Pros & Cons of Campaign Monitor & MailChimp.
I have never heard about Campaign Monitor, but after reading this Article I think I have to use it on My Site
Hello Matt,
Your article is descriptive about the topic….. you have explained every bit of information regarding both the tools in your article, Your article will really help out the readers to choose one from the above two as these are the best e-mail marketing tools available online, personally i prefer Campaign Monitor as we can edit emails for specific customers too also it is very user friendly and mailchimp has restriction fro sending bulk mail at a time.
Thanks fro the informative article.
Thanks for sharing this informative blog. This blog is very useful for everyone. I am already finding the any platform from where i can promote my business. and then i got your blog. keep it on.
Thanks for sharing Merits & Demerits of ” Best Email Marketing Platform ” . Email marketing is one of the most cost-effective marketing tool. It is easy to manage, gives you full control and allows you to establish direct contact with your customers.
Yes i agree with you, email is marketing is very useful and powerful method. i am still using mailchimp.
Hello Matt,
Indeed great information you shared here. But I think Mail chimp is the best option which I regularly use. They provide a great user experience. Thank you for sharing.
Nilay Patel would love you to read ..UAN Status: How to Check UAN Activation Status Online?
Thanks for the blog, really helpful and interesting. Hope this platform help in increasing email marketing easily and quickly.
Atul Khanna would love you to read ..Hello world!
Hy!
great article on one of the best email marketing platforms. Hope they are helpful and interesting in increasing email marketing.
Hi Matt,
I have been using mail chimp, and it has helped me to get the desired results. So, I will be trying the other too.
Thanks for sharing
Robin Khokhar would love you to read ..Why is Google Keyword Planner the best keyword tool Finder?
Great, email is marketing is very useful and powerful method. I was confused with mail chimp and campaign monitor and after reading your article i am very much clear now. I will use mail chimp from now for my blog. If mail chimp doesn’t works well for me, i am gonna sure try campaign monitor. Thanks
I have been using Mail Chimp from last 4 years and I think it has the best service in terms of quality and delivering mails and running campaigns. The Dashboard they provide is simply beautiful and it gives all the details which a marketer needs. I have never used campaign monitor before and It seems that campaign monitor is providing the better services as well.
I will definitely look into Campaign Monitor now. Mail Chimp actually have different prices for different numbers of persons. Campaign monitor should look at their pricing option.
Thanks
Joey
We used MailChimp for years before finding Campaign Monitor and I would never go back. Their drag and drop interface allows you to create customized journeys through your email funnel so email messages are automatically tailored to subscribers based on interactions they had in the previous email. This is just one of the areas that Campaign Monitor is superior. Definitely check it out if you’re looking to improve your email marketing game!
Hey Matt,
Great and informative article to read, your article has differentiated between Mail chimp and Campaign Monitor……..I have used mail chimp arelier also it is very user friendly but with the restrictions and Campaign Monitor is new to me but your article has clearly defined it. I will surly try out the campaign monitor and share you my feedback.
Thanks for sharing..
Thanks Sonali. I’ve had a lot of experience with both of these platforms and found that Campaign Monitor is far superior in ease of use and ability to personalize email messages to subscribers and customers. I also like how you get access to their customer support team to help out when needed!
Hi,
thankyou for sharing good artical. It is Useful to the Business owners. Mailchip is imprtant role in business process.
i am using mailchimp for collecting emails and it is really good for a newbie like me. Easy to use and sending mails.
I will also try Campaign Monitor.
Thanks for sharing the pros & cons Matt!
I personally had not heard of Campaign Monitor before now.
And from the sounds of it, they developed for all types
of marketers and entrepreneurs.
I’m currently using Aweber, but always open to any particular
platform, which can help improve my results.
Thanks for making us aware of all of our potential options.
Mark would love you to read ..Why More Savvy Small Business Owners Prefer Marketing Strategies Over Advertising!
Well I have been using mailchimp since a while now and I think its pretty good for email marketing. I guess performance and monitoring can also be done using it.
RajKumar Jonnala would love you to read ..LG Stylus 3 4G Enabled Smartphone Launched