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Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

March 24, 2017 By Matt Shealy 18 Comments

Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies.

Campaign Monitor VS MailChimp How to Choose the Best Email Marketing Platform

One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive. This is especially true if you don’t know what you are doing or are using the wrong solution. Email marketing platforms reduce these challenges substantially.

Email platforms allow you to personalize automated emails. They also measure the success of your campaigns, no matter what your budget is.

According to Marketing Sherpa, 91 percent of Americans want to receive promotional emails.

Pick the right software, and you can deliver what your customers want. The criteria you consider ought to include user-friendliness, customer service, and budget.

Table of Contents

  • Campaign Monitor
  • MailChimp
  • Which One Is Best?
      • Matt Shealy
      • Latest posts by Matt Shealy (see all)

Campaign Monitor

Using Campaign Monitor is as easy as 1, 2, 3. If you want an email marketing platform that has ease of use, you’ve found it.

The major advantage of using this platform is how simple it is to tailor emails for specific customers. Campaign Monitor includes a drag-and-drop editor and hundreds of professionally designed templates. These features make the solution so easy to use that even a novice will be confident in implementing campaigns.

Even if you aren’t knowledgeable about coding, it’s simple to decide on specific fonts, colors, and spacing without sacrificing design. Emails also come mobile-ready so you don’t have to worry about them displaying poorly on people’s phones.

You can also personalize emails for each subscriber, which is one of many ways you can build trust online. Email automation and personalization has become one of the hottest digital marketing trends in 2017.

You can use actions the subscriber takes within each email to deliver a tailored customer journey. Then personalize the emails with information you’ve gathered, such as age, gender, geo-location and transactional history. This strategy is producing amazing ROI.

Campaign Monitor has focused on this personalization trend with drag-and-drop customer journey creation. It has also done so through integrations with third party business apps such as Wordpress and Salesforce.

Campaign Monitor even offers award-winning customer support that is available 24/7. The dedicated customer success reps help users get the most out of their email marketing strategies.

MailChimp

MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers.

By using the drag-and-drop email builder, you can design campaigns that meet company branding needs. You can also set the automation to target customers based on past transactions with them.

MailChimp has a mobile application. It allows marketers to add subscribers to lists, get campaign updates and analytics, and keep up with social media activity.

When it comes to customer service, MailChimp is relatively bare-bones. The platform’s creators are confident the product works. So the customer support for those using the free account is limited.

Those paying for the platform get access to email and chat support. But regardless of its overall lack of support, MailChimp does have a substantial knowledge base and videos available to help marketers.

MailChimp boasts one of the most enticing Forever Free programs available, which might appeal to those just starting out in the email marketing world.

MailChimp is ideal for marketers whose reach is under 12,000 monthly subscribers. However, some important features, such as automated emailing and dynamic content, are locked out if you choose the Forever Free Pricing option.

Which One Is Best?

Whether you’re just starting out or are an advanced email marketer, Campaign Monitor offers a more substantial set of tools in an easy to use interface.

I am not an email marketing pro by any means. But I found it very easy to connect my CRM and shopping cart to that platform. Campaign Monitor then automatically created profiles for each customer.

It used that information to send personalized emails from the campaign I created with their drag-and-drop customer journey interface.

I’ve used MailChimp in the past.  My two main takeaways from using Campaign Monitor were the ease of use and the dedicated customer reps helping me throughout the process.

You could have a small budget, be a novice or a pro email marketer, or like having access to customer support when you need it. If that’s you and you appreciate a user-friendly platform, then Campaign Monitor might be the best match for your company.

Essentially, your budget or level of knowledge in the realm of email marketing does not matter. There is a platform out there suited to your business needs.

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Matt Shealy

CEO at SwayyEm
Matt is a seasoned marketer and technologist working with brands ranging from technology powerhouses like SAP to CPG brands like Pyure Brands. Matt’s strategic vision has brought together technology, influencers and brand marketers to produce, amplify and measure innovative influencer marketing campaigns. As SwayyEm's Founder/CEO, Matt’s focus is to lead the charge in connecting brands with their consumers in a meaningful, authentic way.
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Latest posts by Matt Shealy (see all)

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Filed Under: Email Marketing Tagged With: automation, campaign monitor, email marketing, mailchimp, personalization

Comments

  1. Dheeraj Singh says

    April 8, 2017 at 6:15 am

    Thanks for sharing Pros & Cons of Campaign Monitor & MailChimp.

    I have never heard about Campaign Monitor, but after reading this Article I think I have to use it on My Site

    Reply
  2. gaurav says

    March 29, 2017 at 8:03 am

    Hello Matt,
    Your article is descriptive about the topic….. you have explained every bit of information regarding both the tools in your article, Your article will really help out the readers to choose one from the above two as these are the best e-mail marketing tools available online, personally i prefer Campaign Monitor as we can edit emails for specific customers too also it is very user friendly and mailchimp has restriction fro sending bulk mail at a time.
    Thanks fro the informative article.

    Reply
  3. Cristina Sliva says

    March 28, 2017 at 2:29 am

    Thanks for sharing this informative blog. This blog is very useful for everyone. I am already finding the any platform from where i can promote my business. and then i got your blog. keep it on.

    Reply
  4. Tom Hall says

    March 28, 2017 at 12:02 am

    Thanks for sharing Merits & Demerits of ” Best Email Marketing Platform ” . Email marketing is one of the most cost-effective marketing tool. It is easy to manage, gives you full control and allows you to establish direct contact with your customers.

    Reply
  5. Anna Ave says

    March 27, 2017 at 6:54 am

    Yes i agree with you, email is marketing is very useful and powerful method. i am still using mailchimp.

    Reply
  6. Nilay Patel says

    March 27, 2017 at 6:37 am

    Hello Matt,

    Indeed great information you shared here. But I think Mail chimp is the best option which I regularly use. They provide a great user experience. Thank you for sharing.
    Nilay Patel would love you to read ..UAN Status: How to Check UAN Activation Status Online?My Profile

    Reply
  7. Atul Khanna says

    March 27, 2017 at 6:10 am

    Thanks for the blog, really helpful and interesting. Hope this platform help in increasing email marketing easily and quickly.
    Atul Khanna would love you to read ..Hello world!My Profile

    Reply
  8. simi mahajan says

    March 27, 2017 at 6:08 am

    Hy!
    great article on one of the best email marketing platforms. Hope they are helpful and interesting in increasing email marketing.

    Reply
  9. Robin Khokhar says

    March 27, 2017 at 2:05 am

    Hi Matt,
    I have been using mail chimp, and it has helped me to get the desired results. So, I will be trying the other too.
    Thanks for sharing
    Robin Khokhar would love you to read ..Why is Google Keyword Planner the best keyword tool Finder?My Profile

    Reply
  10. Amanpreet Singh says

    March 26, 2017 at 10:16 am

    Great, email is marketing is very useful and powerful method. I was confused with mail chimp and campaign monitor and after reading your article i am very much clear now. I will use mail chimp from now for my blog. If mail chimp doesn’t works well for me, i am gonna sure try campaign monitor. Thanks

    Reply
  11. joey Clayton says

    March 25, 2017 at 9:35 pm

    I have been using Mail Chimp from last 4 years and I think it has the best service in terms of quality and delivering mails and running campaigns. The Dashboard they provide is simply beautiful and it gives all the details which a marketer needs. I have never used campaign monitor before and It seems that campaign monitor is providing the better services as well.

    I will definitely look into Campaign Monitor now. Mail Chimp actually have different prices for different numbers of persons. Campaign monitor should look at their pricing option.

    Thanks

    Joey

    Reply
    • Matt Shealy says

      March 26, 2017 at 8:34 am

      We used MailChimp for years before finding Campaign Monitor and I would never go back. Their drag and drop interface allows you to create customized journeys through your email funnel so email messages are automatically tailored to subscribers based on interactions they had in the previous email. This is just one of the areas that Campaign Monitor is superior. Definitely check it out if you’re looking to improve your email marketing game!

      Reply
  12. Sonali says

    March 25, 2017 at 7:37 am

    Hey Matt,
    Great and informative article to read, your article has differentiated between Mail chimp and Campaign Monitor……..I have used mail chimp arelier also it is very user friendly but with the restrictions and Campaign Monitor is new to me but your article has clearly defined it. I will surly try out the campaign monitor and share you my feedback.
    Thanks for sharing..

    Reply
    • Matt Shealy says

      March 25, 2017 at 7:51 am

      Thanks Sonali. I’ve had a lot of experience with both of these platforms and found that Campaign Monitor is far superior in ease of use and ability to personalize email messages to subscribers and customers. I also like how you get access to their customer support team to help out when needed!

      Reply
  13. aabish says

    March 25, 2017 at 5:44 am

    Hi,
    thankyou for sharing good artical. It is Useful to the Business owners. Mailchip is imprtant role in business process.

    Reply
  14. Gagan Kamboj says

    March 25, 2017 at 3:33 am

    i am using mailchimp for collecting emails and it is really good for a newbie like me. Easy to use and sending mails.

    I will also try Campaign Monitor.

    Reply
  15. Mark says

    March 24, 2017 at 11:45 pm

    Thanks for sharing the pros & cons Matt!

    I personally had not heard of Campaign Monitor before now.

    And from the sounds of it, they developed for all types
    of marketers and entrepreneurs.

    I’m currently using Aweber, but always open to any particular
    platform, which can help improve my results.

    Thanks for making us aware of all of our potential options.
    Mark would love you to read ..Why More Savvy Small Business Owners Prefer Marketing Strategies Over Advertising!My Profile

    Reply
  16. RajKumar Jonnala says

    March 24, 2017 at 2:51 pm

    Well I have been using mailchimp since a while now and I think its pretty good for email marketing. I guess performance and monitoring can also be done using it.
    RajKumar Jonnala would love you to read ..LG Stylus 3 4G Enabled Smartphone LaunchedMy Profile

    Reply

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