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The Benefits of Online Remarketing

September 8, 2017 By Alex Hamilton 20 Comments

So you’ve run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there’s a great way to market to these lost potential customers. That way is through targeted remarketing.

The Benefits of Online Remarketing

Table of Contents

  • What Is Remarketing?
  • How Is Remarketing Done?
  • Benefits of Remarketing
    • Cost-Effective
    • Specific Targeting
    • Higher Conversion Rates
    • Improved ROI
    • Increased Brand Exposure
  • Should My Business Use Remarketing?
      • Alex Hamilton
      • Latest posts by Alex Hamilton (see all)

What Is Remarketing?

Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn’t the right time for them to go through with the purchase.

By targeting potential customers who are already familiar with your brand, you’re more likely to increase the chance of a conversion.

How Is Remarketing Done?

Remarketing involves exposing previous site visitors to paid advertisements linking back to your website. By remarketing to previous visitors of your site, you can decrease the number of lost conversions in a highly cost-effective way.

The potential customers are already familiar with your brand’s products or services. As a result, when you re-expose them to your brand logo or offerings, they are more likely to follow through to your website. So how is remarketing done?

Decrease number of lost conversions

Above is a diagram showing the usual process involved in remarketing campaigns. First, potential customers visit your business website.

However, they don’t make a conversion and instead continue to a different site. Next, you expose them to your targeted advertisement linking back to your website.

Due to previous exposure and brand awareness, the potential customer is more likely to follow the link and make a conversion on your web page.

Benefits of Remarketing

Using a remarketing strategy to complement your online marketing campaign offers a range of great benefits.

It’s important to note that you should only use remarketing after running an online marketing campaign and analysing its success. I’ll go through some of the most substantial benefits below.

Cost-Effective

By targeting potential customers who have already visited your site, you increase the likelihood they will click on your advertisement.

Because they have previous exposure to your brand and an understanding of your products or services, they are more likely to convert.

This increases the cost-effectiveness of your efforts, as each click costs your business money. If the click is more likely to generate a conversion, your overall cost to conversions will be far less.

Specific Targeting

Remarketing offers highly specific targeting. Through your remarketing campaign, you will only be targeting customers who have visited your website without making a conversion.

This highly focused approach allows you to more effectively tailor your advertisements to potential customers who have previous exposure to your brand.

Higher Conversion Rates

Because potential customers have already been exposed to your brand, they are more likely to make a conversion each time they are re-exposed.

Over a longer period of time, their brand retention will build, and they will start to notice your brand as a strong player in the industry. This process increases your conversion rate per click.

Improved ROI

With higher conversion rates comes improved return on investment (ROI). Although the cost per click might remain similar, the likelihood of generating a conversion is far greater. Higher conversion rates increase the overall ROI from your remarketing campaign.

Increased Brand Exposure

Each time potential customers encounter your brand, they are more likely to purchase your products or services.

Making your brand resonate in the minds of your target audience helps encourage frequent future purchases. Remarketing is one of the most efficient ways to expose your brand multiple times to the same potential customers.

Should My Business Use Remarketing?

Your first step as a business should be to increase traffic to your website through SEO or PPC marketing. Once you have sufficient traffic, you should consider running a remarketing campaign to complement your SEO or PPC efforts.

There are some great resources and blogs online to help explain how remarketing works in simple terms so you can fully understand its benefits.

If you are planning to run a remarketing campaign, it’s important to know what you are doing. For example, you need to put safeguards in place to assure the ads are only showing up for customers who haven’t already completed the desired conversion.

Don’t waste your time and money on a campaign that won’t provide results. Do your research and understand how to harness a remarketing strategy.

Remarketing is only viable after first running a successful online campaign. So before you try to remarket, read about the 5 steps you need to nail your digital marketing strategy!

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Alex Hamilton

Online Marketing Executive at White Chalk Road
Alex in a content creator and blogger who loves writing about actionable tips and recommendations for small to medium sized businesses. Alex understands that businesses need quick and easy access to quality and relevant information online and hopes to provide this information through publishing detailed articles for business professionals.
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Filed Under: Advertising (Free, AdWords, ppc), Increasing Conversion Rates, Small Business Advice Tagged With: online marketing, online marketing campaign, online marketing strategy, Pay per click, ppc, remarketing, small business online marketing, small business tips

Comments

  1. RS says

    November 26, 2019 at 5:14 am

    Thanks for sharing this type of impressive article it is very helpful I have to admit, I have never, ever thought of remarketing before. I’ll definitely makes use of your insights.

    Reply
  2. Mark William says

    September 9, 2019 at 5:46 am

    Nice Blog !! Nowadays online promotion & marketing plays a major role in the success of any business.

    Reply
  3. Naresh itechnologies says

    May 19, 2018 at 7:36 am

    Good Concept to Getting Traffic to Our Website and Targeting Users. Thank you for sharing your ideas Contributed here. Keep sharing…

    Reply
    • Alex Hamilton says

      December 17, 2018 at 7:16 pm

      Thanks Naresh,

      I will do! 🙂

      Reply
  4. Emmanuel chill says

    October 26, 2017 at 1:43 am

    Hello,

    This post was helpful. I learned a lot from this wonderful blog post. Thanks for sharing this great article.

    Cheers!

    Reply
    • Alex Hamilton says

      October 26, 2017 at 1:46 am

      Thanks for the reply!

      I’m glad you enjoyed it 🙂

      Kind Regards
      Alex Hamilton

      Reply
  5. Alex Hamilton says

    September 18, 2017 at 8:00 pm

    Thanks for the comment 🙂

    I’m glad you enjoyed the read!

    Reply
  6. Lucas Smith says

    September 17, 2017 at 10:34 pm

    Hey there Alex,

    Great article by the way, really helpful. I always thought that once marketing was done, you just hope that visitors would turn into customers. I have to admit, I have never, ever thought of remarketing before. I’ll definitely makes use of your insights.

    Thanks!
    Lucas

    Reply
    • Alex Hamilton says

      September 18, 2017 at 8:00 pm

      I can’t stress enough how successful I believe remarketing is!

      Although it can cause some clutter and annoy some customers if done right, the benefits and ability to target potential customers is exceptional!

      Thanks for the comment Lucas, I hope you make use of remarketing in the future!

      Reply
  7. John Marc Ramirez says

    September 15, 2017 at 12:03 am

    Hi, I appreciate you sharing the benefits of online remarketing because I have learned a lot from this. I will be sharing this to my colleagues also. Thank you :).
    John Marc Ramirez would love you to read ..4 Steps To Increase Traffic When You Can’t Have Higher RankingsMy Profile

    Reply
    • Alex Hamilton says

      September 18, 2017 at 7:58 pm

      Thanks John,

      I’m glad to hear you found it informative 🙂

      Have a great week!

      Reply
  8. Jennifer Alex says

    September 13, 2017 at 8:16 am

    Hello Alex,

    Very useful tips. I have never gone through with re marketing benefits now i have a new aspect in my mind and i will start using your strategies for re marketing. Thanks a ton.

    Reply
    • Alex Hamilton says

      September 13, 2017 at 7:24 pm

      It’s definitely a perfect way to reach potential customers and close that conversion!

      Thanks for the comment Jennifer 🙂

      Kind Regards
      Alex Hamilton

      Reply
  9. Ttacycurammeng says

    September 11, 2017 at 11:58 pm

    hey alex,
    Thanks for sharing this impressive article. Really glad to read this article. This site has lots of information and it is useful for us, these tips are really amazing,. waiting for next article Thanks for share

    Reply
    • Alex Hamilton says

      September 12, 2017 at 8:17 pm

      Thanks for the comment!

      This site has some absolutely vital information to help people grow their business! I’m so glad I came across it as well. I’m lucky to be able to post an article and look forward to writing many more 🙂

      Kind Regards
      Alex Hamilton

      Reply
  10. Yasmine Veronica says

    September 11, 2017 at 9:42 am

    Hi,

    Well this blog is very informative and of such value thank you for sharing with us.

    Regards.
    Yasmin

    Reply
    • Alex Hamilton says

      September 12, 2017 at 8:15 pm

      Hey Yasmine!

      Thanks for the comment. I’m glad you enjoyed the read 🙂

      Kind Regards
      Alex Hamilton

      Reply
  11. Alex Hamilton says

    September 10, 2017 at 7:15 pm

    Thanks for the comment Rama, I’m glad you enjoyed my article 🙂

    Kind Regards
    Alex Hamilton

    Reply
  12. Alee says

    September 10, 2017 at 5:29 am

    This post is very helpfull, and I think I should do re marketing of my business.
    thanks for sharing.
    Alee would love you to read ..Facts About NailsMy Profile

    Reply
    • Alex Hamilton says

      September 10, 2017 at 7:16 pm

      Thanks for the comment Alee,

      Remarketing is an extremely powerful tool, I’d recommend it for most businesses!

      Kind Regards
      Alex Hamilton

      Reply

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