You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software that streamlines, automates, and measures marketing tasks and workflows.” Marketing your business can often feel like a bottomless pit of work that … [Read more...]