Every business of any size needs to decide whether to build their brand or their product’s brands. For example, I focus on building GrowMap’s brand. For small businesses, you do want to have a positive brand image, but you might want to focus on product quality rather than your company name. This post discusses the pros and cons of building your brand appeal or your product appeal. Product Appeal versus Brand Appeal Promotional marketing covers a wide range of areas, but you could quite … [Read more...]