Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]
Time to Finally Get Serious About Social?
You don't have to be a king or queen of social, spouting the latest lingo or flexing your trending muscles, to reap the benefits of social media marketing. You don't have to use social media at all, mind you, if you don't need new customers or business. But depending on your industry and its competitive landscape, there are tons of reasons you might want to use social media marketing to elevate your brand. Social helps you to delight your followers and turn them into visitors to … [Read more...]
How to Amaze with Resource-Rich Content Marketing
How well your strategies work at connecting your content with the people you're targeting depends on your ability to amaze your audience with resource-rich content marketing. Look, there's an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your content marketing helps with anything from brand reputation to sales and everything in between. On top of that, you can't help but wonder if … [Read more...]
