You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to produce killer content. Your content needs to entertain or educate. In other words, it needs to have an engagement factor. Having strong engagement represents success. This is … [Read more...]
Inspiring the Writer in You to Think Larger Than Life
As a writer or blogger, you enjoy what you do. That said, there are times when you feel that you do not have any more content to share. Where are you going to get your next idea? If you are news reporter or even a blogger who covers news, maybe the key issue is to pay attention to what is going on in the world and to try to catch it before everyone else does. However, what do you do when there is nothing new happening? Or what if there is so much happening that your hard work as a … [Read more...]
Setting Up Space Where You Can Be Creative: The Home Office
More and more individuals are choosing to work from home. The reason why is there are more and more entrepreneurs and freelancers entering the workforce. Some do so out of necessity. Some do so out of pure enjoyment or thrill. There are also some who do so part-time to help augment their household incomes. Whatever your reason, it is not as though you can snap your fingers and get work done. You need a place to work, even if it is just a place to set a notepad and use your cell … [Read more...]
Using the Unexpected to Promote Your YouTube Channel
As you all know by now, social media marketing has been around for a while. It used to be new and almost considered a novelty, but now it is becoming the mainstay. That doesn’t mean that any of us knows everything there is to know about social media. So the limitations on our knowledge leave room for the unexpected. What do I mean by the unexpected? We will get to that. :) When it comes to promoting your small business, YouTube gives you more bang for your buck than other channels … [Read more...]
Why Would I Want a Business Analysis?
You have heard the term "business analysis" or even "business analysts." Business analysis sounds important, but is it something that you need as a small business? You are not sure if you should add it to your list of worries or if it is just a fancy phrase to help the big companies sound official. Business analysis is actually a crucial aspect of any company. To some extent, as a small business owner, you have more likely than not already participated in the process, even if you … [Read more...]
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