There are 56.6 million Hispanics in the U.S., nearly 18% of the population. If Latinos residing here were considered as an independent economy, they would be the ninth in the world. That would be larger than Spain! According to Statista, the aggregate buying power of Hispanics in the U.S. is projected to be $1.7 trillion in 2017. Google reports that Hispanics over-index on mobile, tablet, and video consumption. They are actually at the forefront of the digital curve, despite what … [Read more...]