In 2012, Facebook changed its algorithm and this made it more difficult for small businesses to expand their organic reach on the social media site.  Posts that used to easily reach fans are not getting nearly as many views so business owners need to get creative in how they market their brand and they need to shift their focus to quality over quantity when it comes to how many likes a post gets.  Each post must multitask and work to explain your brand and why it is great at the same time. … [Read more...]