As one of my favorite authors, Chuck Palahniuk, once stated, “the audience only wants a limited amount of honesty.” Most of your blog readers do not care where your information came from or if you double checked your sources. The audience doesn’t really stop trusting your personal brand if you have sponsored content placed on your channels. Marking your content as sponsored is a moral choice you make as a blogger and writer in order to inform your readers that you’re making some … [Read more...]
Online Reputation: 5 Calls to Action That Are Completely Overlooked
Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered in their position in the marketplace. However, none truly encourages people to leave reviews using their real names. The only one I can think … [Read more...]
4 SME Trends for 2017: Getting Personal with Your Audience
In the old days, everything worked based on trust. The door-to-door salesman made the most money by selling his story as much as he sold the product. If people felt a connection with him, they bought the product. Although the manner through which people buy things has changed, human nature hasn't. In fact, with people becoming increasingly wary of over-automation, personalized touches and a customer-brand connection can set a business apart from its competition. Content Marketing Just … [Read more...]
Online Reputation Management Risks for Solopreneurs
Increasingly more corporation employees prefer the path of solo-preneurship. For some, there is a constant feeling that, while working under a huge matrix, there’s no impact or influence on success of the firm. For others, there is a constant need for more freedom in both business and personal lives. While solo-preneurship has a nice ring to it, it’s a path filled with strengths and weaknesses; opportunities and threats, which requires a greater amount of introspection upon the … [Read more...]
Introducing OneNote to MS Dynamics CRM: Tips for Your Business
Microsoft Dynamics CRM came as a helping hand to all businesses in need of a unitary tool to help them keep track of their activities, goals and connections. According to UXC Eclipse, MS Dynamics CRM is addressing more and more the needs of not just enterprises, but also those of startups and SMEs. The OneNote app is taking all of this one step further by making meetings and organizing much easier to handle due to its various integrated functions. … [Read more...]
