Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]