In Enterprise business technology, the world of Social Marketing is white hot. Salesforce.com has been feverishly buying up the pieces for their social marketing solutions. Their $3.5 Billion bet is that the fundamentals of how businesses interact with their customers and prospects are changing forever, driven by the new social mobile consumer. Salesforce's entry point is labelled “Social Listening”, employing the old axiom listen first, then act.  Armed with this knowledge, they provide … [Read more...]