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You are here: Home / Archives for Pankaj Verma

How to Secure Your Workplace Cell Phone

May 29, 2020 By Pankaj Verma 15 Comments

How to Secure Your Workplace Cell Phone

Having a workplace cell phone can be exciting, especially if you’ve never had a cell phone from your employer before. However, it’s still very important to remember that security should always be your top priority. This is especially true if you use your device to make purchases. You also need to be cautious if you perform other activities that require you to input your personal information. Each and every day, smartphones become more and more like portable computers. Because of this … [Read more...]

Filed Under: Mobile Marketing, Small Business Advice Tagged With: cellphone, secure your Workplace Cell Phone, Workplace Cell Phone

4 Amazing Benefits of Using Google AdWords Editor

June 11, 2018 By Pankaj Verma 19 Comments

4 Amazing Benefits of Using Google AdWords Editor

In recent years, Google has constantly been making improvements to the interface of its AdWords Editor to make it more streamlined and user-friendly for paid search advertisers. Even then, optimizing and managing accounts can take up a lot of your time. This is especially true when advertisers have to manage large accounts with multiple ad groups and campaigns. Some businesses have limited time and resources. This is where the Google AdWords Editor can help in driving the performance … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc) Tagged With: Google AdWords, Google AdWords Editor

7 Proven Ways to Build Excellent Lead Magnets for Digital Marketing

January 31, 2018 By Pankaj Verma 21 Comments

7 Proven Ways to Build Excellent Lead Magnets for Digital Marketing

It is a fact that more than 95% of visitors to a website will not purchase anything on their first visit. They are still in the researching phrase, are just browsing, or are simply unsure if your offering is what they need. It is because of this mindset that you need to know about lead magnets. It takes time to instill confidence, build trust, and develop a relationship. So if you really know that most people will not make a purchase on their first visit, why push them and turn them … [Read more...]

Filed Under: SEO / Google / Organic Traffic Tagged With: digital marketing, email, lead generation, lead magnets, list building

5 Steps to Obtain Success in Digital Marketing

November 6, 2017 By Pankaj Verma 13 Comments

5 Steps to Obtain Success in Digital Marketing

When starting a new business, you need to come up with effective marketing strategies in order to obtain success in digital marketing. As you are striving for progress in your venture, digital marketing could be the best solution for leading to business growth. Digital marketing might be new to you and might be difficult for you too. But digital marketing can be really effective for generating more revenue and obtaining faster promotions—if you use it properly and intelligently. How … [Read more...]

Filed Under: Marketing (WOMM, Inbound), SEO / Google / Organic Traffic Tagged With: content strategy, data, digital marketing, make videos, small business website

8 Different Sources of Finance for Startups

October 26, 2017 By Pankaj Verma 14 Comments

8 Different Sources of Finance for Startups

One of the toughest challenges for a startup is evaluating various sources of finance and raising the money needed to get going. You are the entrepreneur, and you believe you have a great idea that you can transform into a successful business. But convincing others of the worth of your idea is no piece of cake. If you are unable to raise capital finances, you might never be able to see your idea become a reality. It is essential to remember that careful planning is key when you wish to … [Read more...]

Filed Under: Small Business Advice Tagged With: capital, crowdfunding, small business funding, Sources of Finance, venture capital

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