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You are here: Home / Archives for Pace Lattin

72% of Marketers Are Victims of Fraud

August 22, 2016 By Pace Lattin 16 Comments

Pace Lattin 72 percent of Marketers are Victims of Fraud

There's no other way to say it: much of the internet marketing industry is fraudulent. If there are not shady folks pushing scams, then there are always networks and "agencies" with little or no ethics. I was curious how prevalent marketing fraud is, so I did a survey of the 60,000 readers of my publication, PACEDm.com. The results surprised even me. Marketing Fraud is a lot more rampant than anyone thought. In the last decade, there have been discussions at conferences, meetings … [Read more...]

Filed Under: Affiliate Marketing Tagged With: Affiliate marketing, clickbots, fraud, fraudulent affiliate, Marketing, online advertising fraud, pace lattin, pesach, spam

How Hands on Management Works with Andrew McGill Fenderbosch

July 6, 2016 By Pace Lattin 2 Comments

How Hands on Management Works with Andrew McGill Fenderbosch

Being a hands-on manager is a good thing. It's a style that means that you are willing to do the same work as their employees, and learn the business from the inside out. Leaders’ skills affect employee engagement which influences productivity and impacts the bottom line. Because leadership behaviors can be measured and improved, organizations can increase employee engagement and impact productivity by investing in leadership skill development at all levels of the organization. Andrew … [Read more...]

Filed Under: Small Business Advice Tagged With: andrew fenderbosch, hands-on, management, micromanaging

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