Digital marketing and stock markets share the same trait: they are constantly changing. What used to be the norm is obsolete only a few months later. The trends marketers need to pay attention to in 2018 are HTTPS and voice search. HTTPS was never in the cards for SEO professionals until Google decided to make it a critical ranking signal. Shortly afterward, WordPress shot HTTPS into instant fame among digital marketers. The primary reason for using HTTPS is to secure a website. But … [Read more...]