If you search for branding on Google you get 773,000,000 results. Most of the articles on the front page talk about the importance of a modern logo, before analyzing how a famous company logo has changed over time. Unfortunately these articles largely miss the point. Brand identity is important, but a successful branding exercise is a lot more than creating a modern looking logo. I thought the best way to start this article would be to do something a bit contentious. Below is an image of … [Read more...]