In the marketing & growth world, “growth hacking” is probably the most misused (and overused) buzzword of all time. Everyone is looking for that one hack, that one quick win that will solve all their growth problems. The reality is, a magic button color or an exit pop-up simply isn’t going to cut it. Not to say that optimization is not important, but let’s just be real for a second. There are no silver bullets for real growth! Growth is a mindset - a process. It comes from winning … [Read more...]