Being a project manager is definitely not easy. Some project managers make it look that way, but that is because they had to learn by making a lot of mistakes along the way. If you want to be a rockstar project manager, you need to focus on continual improvement. Here are some important resolutions that you make in 2018 to up your game. Be More Receptive to Uncomfortable Feedback Nobody wants to hear negative feedback, especially from their subordinates. It can be tempting to discourage … [Read more...]
3 Tools for Your Next Mobile Marketing Campaign
Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming. Marketers must track multiple variables that aren’t relevant to desktop campaigns, such as WiFi and mobile … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
5 Project Management Principles for Campaign Success
When it comes to business development, few roles are in such a position of authority and responsibility as a project manager. They play a large part in the planning process as well as oversee the implementation. What’s more, project managers are also held accountable if anything doesn’t go according to plan. With all of these balls in the air, project management is certainly no role for the faint of heart. The 5 Principles of Effective Project Management It’s integral to the success of … [Read more...]
5 Ways to Manage Increases in Deal Flow
The sales pipeline is at the core of all things related to company revenue. The sales pipeline is a visual representation of your team’s opportunities and is the process of taking strangers, nurturing them, and turning them into buying customers. To maximize your conversions, it’s imperative you learn how to manage your leads. While it would be nice if a prospect approached your company and made a purchase immediately, the process isn’t usually that easy. Take a look at these … [Read more...]
