It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention. Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]
5 Simple Smartphone Rules for Overworked Freelancers
No one wants to work harder than necessary. Sure, we dream of working at the beach, but we'd rather be drinking a frozen margarita and not working at all. Yet sometimes work pops up when we're least expecting it. Maybe it's an email offering us a hard-fought for job, or maybe we need to invoice someone so we can eat this weekend. Even when we're trying to find a balanced lifestyle, freelancers can still get sucked back into work anytime they look at their phones. Here’s my … [Read more...]
Cyber Monday Madness – Is Your eStore Ready?
It seems like the retail world has a laser focus on Black Friday. But the shift to online shopping gives eStores the perfect opportunity to grab their portion of the holiday shopping madness: the once-a-year sale that every savvy shopper awaits. But is your eStore really ready to dominate on Cyber Monday? Because it’s not enough to be open on Cyber Monday. The online stores that grab the most profits are the ones who plan ahead. They create a strategy to stand out from the crowd. Here are … [Read more...]
