INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]