Advertising is an essential part of marketing your online business, but it can become expensive. Before you forge ahead with an advertising strategy that will see you part with much-needed cash for your business, here are three great tactics you can employ to reduce your advertising costs today: 1) Research where your customers hang out Ever been advised to advertise on Facebook by someone who has had massive success in doing just that? We’ve all been told that more than once. But the reality … [Read more...]