Freelancers are often portrayed as wanting to escape employment in a traditional business setting. And that’s certainly true in some ways (for example, most bosses won’t appreciate you coming to work in your pajamas). However, there are other ways in which freelancers still have to abide by the same rules as any conventional business. Here are four of them. Freelancers Need to Focus on Accounting In the early stages of your freelancing career, you might find that you can get away with … [Read more...]
5 Free Tools to Streamline Your Digital Marketing Strategies
For companies to grow, effective digital marketing strategies are key. With each increase in customer base, the marketing becomes more complex and requires new ways to help users stay engaged. Every company could benefit from tools to market, measure, and optimize its efforts. This is true whether it is managing web traffic, automating repetitive tasks, or collecting data regarding email or promotional campaigns. Depending on the business and the marketing strategy, parting with some … [Read more...]
4 Goal-Setting Mistakes That Can Hurt Your Bottom Line
Clear and proper goal-setting is instrumental in business growth. Goals allow a company to identify realistic growth rates, clarify areas in need of improvement, and move toward continued success. When it comes to goal setting, we often find the best advice by looking at what we shouldn’t do. Understanding what not to do can help decrease significant time and effort down the road. Before going into the strategic planning cave, check out these goal-setting mistakes that could ultimately … [Read more...]
5 Ways Long-Form Content Is Going to Kick Your Butt in 2017
Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users. And sure, it’s still true: the average user stays on a page for less than a minute. So why then does long-form content work? Maybe it’s a matter of not just targeting the … [Read more...]
5 Personalized Marketing Mistakes That Will Hurt Your Business
Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies. There was only one problem: many of them weren’t pregnant. You can’t make this stuff up. But what we can … [Read more...]
