People love a good deal. In fact, 96% of Americans use promo codes and coupons. But how can you get promo codes to work for you so that you don’t break the bank? As an eCommerce store owner, you’ve always got to be looking for inventive ways to bring in new customers, as well as retain existing ones. Discounting via promo codes can be an awesome way to improve your brand experience while delighting your customers. Though they may not always seem so cost-effective to you at the time, … [Read more...]