Valuable web directories play a different role today than they did historically. Internet users originally used them to find sites by category and topic on the Internet. Directories also made it easier for users to find what they were looking for when searching for specific products, services, answers, or information. Web Directories Then and Now Before modern search engines took over online queries, web directories were “THE INTERNET”. The way web directories are used has changed … [Read more...]
ActiveCampaign vs HubSpot? What You Need to Know
Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Marketing Automation with Everything Under One Roof HubSpot includes landing … [Read more...]
VideoBoost vs Promo: Which Video Maker Is Better for Social Media Marketing [Infographic]
It’s no secret that videos are one of the most popular types of social posts. Let's compare VideoBoost vs Promo to find out which is better for making videos for social media. In fact, social media posts with videos generate 48% more views which means that more people see your message, visit your online store, and bring more value to your business. If you run a small business or are an influencer or solopreneur, you can’t afford to post boring content on social media. You need a … [Read more...]
How to Optimize Conversions and Focus on ROI-Based Traffic
Are you getting lost in a black hole of data you can access for your website traffic? Do you have any idea what any of it means or what to do with it? If you answered "yes" to either question, you are not alone. Not everyone is a technical guru. It’s easy to get overwhelmed trying to understand Google Analytics (GA) beyond the basic numbers in the dashboard. Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing … [Read more...]
