Are you getting lost in a black hole of data you can access for your website traffic? Do you have any idea what any of it means or what to do with it? If you answered "yes" to either question, you are not alone. Not everyone is a technical guru. It’s easy to get overwhelmed trying to understand Google Analytics (GA) beyond the basic numbers in the dashboard. Goal setting and conversion optimization is a real challenge. Who has the time to invest in learning how to set up, configure, … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing … [Read more...]
Boost Your SEO and Increase Rankings with TextOptimizer
How do you come up with unique blog content that Google will send you visitors to read? It can be a daunting task to regularly create new and unique content. However, it is a necessity to remain relevant, get higher search engine rankings, and grow your business. The process of improving your ranking is evolving as Google’s algorithms become more sophisticated. Historically, optimizing your content for search focused on getting as many backlinks as possible. Search engine ranking … [Read more...]
How to Write Compelling Email Subject Lines to Increase Open Rates
Many of us are taught by our parents to not judge a book by its cover. But in reality, we actually do. If the cover grabs our attention or looks interesting to us, we will take the extra time to read the summary to get more information about the book. In the same way, people also judge an email by its subject line. As a matter of fact, 47% of email recipients take the subject line into consideration before deciding whether or not to open the email. Increase Open Rates to Increase … [Read more...]
ActiveCampaign vs HubSpot? What You Need to Know
Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Everything Under One Roof HubSpot includes landing pages, CRM, social media … [Read more...]
