“Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend. Science has found that the human brain responds to the descriptive traits of stories in ways that influence both the sensory and motor … [Read more...]