Anyone who works in human resources knows the challenges that come with hiring and training personnel. The good news is that digital tech is taking away a lot of the stress associated with organizing the many details involved in HR. According to research from Deloitte University, “Mobile and other technologies could allow HR leaders to revolutionize the employee experience through new digital platforms, apps, and ways of delivering HR services.” Human resources has traditionally lagged … [Read more...]
Create Banner Ads That Are Beautiful with Bannersnack – And Manage Ad Campaigns
Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably be frustrated. However, it’s important to recognize which people banner ads are targeting. [clickToTweet tweet="Branding is one of the main purposes of … [Read more...]
Why Visual Storytelling Makes for Powerful Marketing
Visual storytelling through videos and photographs can strengthen your inbound marketing strategy. Visual media is crucial to capturing the attention of people in a culture characterized by a need for instant gratification. Images are highly suited to such a mentality because the brain processes visual information 60,000 times faster than it processes verbal information. Videos increase click-throughs by 300% and people share video ads 63 times more than they did 10 years ago. But the … [Read more...]
How Surety Bonds Can Help You Avoid Disaster
Imagine that you have just bought a car, but despite your best efforts in examining it before purchasing, it breaks down within a week. In this situation, the surety bond that your auto dealer was required to post guards you from financial harm. Because of this protection, you can file a claim against the company and get compensated for your losses. While some people have the misconception that surety bonds are insurance for a company, the reason why businesses purchase them is actually … [Read more...]
Why You Need to Invest in Mobile Marketing
When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot. Because the rising generation spends so much time on technology, businesses ought to be … [Read more...]
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