Online shopping has only had a significant place in mainstream society for a matter of years, but there is no denying the growing impact of the e-commerce store. "Cyber Monday" has become part of our cultural terminology. And when most of us need to buy something online, Amazon is the company that likely comes to mind. E-commerce is only projected to become more widespread in the coming years. Out of all retail sales in 2017, online sales were estimated to comprise 12.7% of them. That … [Read more...]
How NextCon17 Can Help You Boost Customer Experience
Why should you sacrifice your time and money to attend a business conference? Specifically, why should you attend one like NextCon17, which explores the customer experience? Here’s how important customer experience (CX) is. A company’s financial gain could skyrocket from 25% to 95% if that company increases its customer retention rate by as little as 5%. Another striking statistic is that when people experience poor customer service, 89% of them no longer patronize that … [Read more...]
Why Influencer Marketing Is Both Powerful and Hazardous
Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
How Not to Miss the Benefits of the Most Common Online Tools You Have
You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs. Email beat the internet, phones (both landline and cell), and social media. Those surveyed said that all of those resources, to varying … [Read more...]
Why You Need to Treat Job Applicants Like Customers
Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying. She also assured me that I was a competitive candidate and encouraged me to apply to future positions at … [Read more...]
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