Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
How Not to Miss the Benefits of the Most Common Online Tools You Have
You could be missing opportunities to save time and money by using the most obvious online resources at your disposal. For example, you would hardly say that email is currently a groundbreaking invention. But Pew Research Center did a study that found that, as of 2013, 61% of workers see email as the most important tool for doing their jobs. Email beat the internet, phones (both landline and cell), and social media. Those surveyed said that all of those resources, to varying … [Read more...]
Why You Need to Treat Job Applicants Like Customers
Like many people, I find the process of looking for a job to be tedious and draining. The last job that I really made an effort in applying to took four hours of my time, eating into my weekend and my workweek. I made it one step beyond the initial application before I was informed that I hadn’t been selected. However, the recruiter thanked me for the time I invested in applying. She also assured me that I was a competitive candidate and encouraged me to apply to future positions at … [Read more...]
Why You Need to Reassess Your Workplace Safety Procedures
When I was growing up, my dad would tell cautionary tales of ways people had been injured by doing an everyday activity around the house. He would remind me and my siblings about the dangers of falling down the stairs, electrocuting ourselves with a hair dryer, or leaning back too far in our chairs. His stories grew to be legendary in my family. We started teasing him about having a scary anecdote for any daily activity a person could do. The problem was, he wasn't being paranoid. … [Read more...]
What You Need to Think About When Building Your WordPress Site
Patience is a virtue, but when it comes to technology, my patience is limited. If what I am doing takes even a few seconds more than I expected it to, I’m likely to move on pretty quickly. For example, I recently signed up for a new app. I would describe myself as a moderately interested user: I was willing to try it. Before long, the app introduced an update, which caused problems with logging in. I received an email from the company apologizing and promising to resolve the issue. But … [Read more...]
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