Whether you’re a small town shop owner or a huge online eCommerce platform, social media plays a huge role in keeping your business relevant in today’s digital age. Social media is one of the most powerful means of engaging potential clients and to increase your brand awareness. If you don’t have a marketing strategy in place for social media, then you are losing out on a huge customer base. For those who do have a social media presence, the question then becomes: How do you … [Read more...]