"Scaling up your business is a balancing act. If you do it too quickly, you can expand well beyond your means. If you don't do it quickly enough, you'll be missing opportunities. But even though the tempo at which you scale your business is very important to the outcome, the things entrepreneurs say are hardest to perform when scaling up always have to do with people. Attracting and hiring quality talent needs to be done quickly and efficiently. If the business is scaling beyond your … [Read more...]
Zoho Campaigns Expert Diaries Podcast Interview with Gail Gardner; Interviewer Aishwarya Ashok
Aishwarya Ashok of Zoho Campaigns did an interview with me, Gail Gardner, for their Expert Diaries podcast series. My readers might be interested in this podcast interview on email marketing for small business. You can listen to it on YouTube or read the transcript below. https://www.youtube.com/watch?v=vxUj-JjV-V8 1. It's a pleasure to have you with us, Gail. To start, could you explain how your venture, GrowMap, helps businesses grow? As a Small Business Marketing Strategist, I … [Read more...]
How to Attract Organic Links and Mentions with Content
What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights. So if you want sites -- and especially the largest sites -- to link to you, give them what they want. Choose a Trending Topic If you want your content to be evergreen, choose a trending topic that will be popular for years to come -- not just right now. Offer multiple different and highly interesting angles to give the writers ideas on why … [Read more...]
50 Places to Repurpose Web Conferences as Video Content
Re-purposing content is all the rage because it saves time and increases our reach. The ultimate way to repurpose content is through video. And one of the best ways to create compelling videos is through web conferences. Why? Because most businesses hold conferences to address the questions their customers ask. These are the same questions and answers your potential customers need. Why Repurpose Web Conferences? Why let all the time and effort spent in creating a web conference go to … [Read more...]
How to Stop Doing Outreach Wrong! What Sites Really Want
When a site gets to be a particular size, they start getting overwhelmed with requests to guest post from people doing outreach wrong. Requests from subject matter experts who can write original, comprehensive content on topics they really know are fantastic. Small businesses sharing their knowledge and experience are great. Please do pitch if you have expertise to share! Unfortunately, most requests come from freelance writers paid to submit mediocre content just to get a link. This … [Read more...]
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