Running a successful business starts with having a comprehensive content marketing strategy in place as well as an overall marketing strategy. According to research conducted over the last few years, the average consumer first hears about a brand by way of the internet. This means your business absolutely needs to make digital tactics a core component of its future initiatives. One way to achieve this is with effective content marketing. By focusing on the quality of your … [Read more...]
How To Protect Your Company from Employment Litigation
One of the pitfalls a company may face in its life is employment litigation. Former or current employees may be able to sue a company and force it to spend tens of thousands of dollars in litigation. For small businesses, this could lead to possible financial ruin. Instead of going through a costly court battle, companies should aim to protect themselves from a messy litigation with these smart strategies. Document Everything A good place to start for avoiding court battles is … [Read more...]
Best Business Phone Services for Startups and Small Businesses
A successful small business reaches a point when simple web interaction no longer accounts for nor covers all of their needs. But leveling up can seem overwhelming, especially when the calls start rolling in on a personal phone number. Once regular customer service becomes a part of your startup’s operations, you’ll find you need more than your cell phone. Skip over-complicated telemarketing systems and try a VoIP (Voice Over Internet Protocol) system. These business phone … [Read more...]
Revitalize Your Company by Thinking Like a Customer
No matter how financially secure your business is, you need to focus on expansion so that your sales do not stagnate. Do that by thinking like a customer. When you brainstorm plans for expanding your company, you probably return to the same ideas: sales loyalty programs new products To give yourself a new perspective and revitalize your development meetings, consider thinking from your customers’ point of view. Understand Why Customers Patronize Your Company Don’t make any … [Read more...]
How to Maintain Your Excellent Credit Score
Your credit score is based on information provided to credit reporting agencies from credit card companies, banks, and other creditors, such as your mortgage holder. The range of the score from the top credit reporting agencies is between 300 and 850. (VantageScore 2.0 scores run between 501 and 990.) A good goal when working toward an excellent credit score is somewhere in the 700s. After working hard to decrease debt and improve your credit score, the last thing you want is to slip … [Read more...]
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