It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility. But how are you supposed to keep up with all of the mentions of your brand there might possibly be online? Tracking your mentions on … [Read more...]
4 Ways To Improve Your Email Marketing Campaigns
Email marketing is an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective. In fact, welcome emails alone generate 320% more revenue on a per-email basis than others on average. That’s powerful potential. Furthermore, 77% of consumers prefer to get permission-based … [Read more...]
How to Get Your Customers to Pay Faster
Businesses are used to jumping through hoops for their clients. With their websites, for example, companies go to great lengths to turn their visitors into customers. Once they attract their customers, companies do a lot to maintain their engagement levels. Of course, this process is just a part of doing business, and a business that doesn't go after its customers isn't going to be a business for long. But neither will the business that allows its customers to pay whenever they want. … [Read more...]
7 Tips for Attracting Consumers to Your Small Business
If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you capture the attention of consumers. Strengthen Relationships Transforming a new small business into a success takes a lot of hard work. While certain … [Read more...]
5 Ways Small Business Owners Can Motivate Themselves
Are you a small business owner who is struggling to stay motivated? Trying to stay motivated is a common hurdle that a large number of entrepreneurs face. Many businesses fail as a result of a lack of drive. However, there are strategies for overcoming this problem and eventually building a more successful company. Below are some of the most effective ways small business owners can motivate themselves. Get Inspiration from Successful Business People Every entrepreneur faces the same … [Read more...]
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