![Understanding How Innovation Creates Successful Businesses [Infographics]](https://growmap.com/wp-content/uploads/2014/09/Understanding-How-Innovation-Creates-Successful-Businesses-Infographics.jpg)
Change is the one thing that drives every industry. Innovation creates success. It affects the way that customers experience the things they love. When that change is beneficial to a large degree, then it becomes known as innovation. What counts as innovation? Consider those once-outlandish ideas such as computers you can take with you while on the go. And what about phones that can surf the Internet or an online game with millions of players worldwide. These things wouldn't be … [Read more...]
Simple Tips for Improving Your Content Marketing Strategy
Running a successful business starts with having a comprehensive content marketing strategy in place as well as an overall marketing strategy. According to research conducted over the last few years, the average consumer first hears about a brand by way of the internet. This means your business absolutely needs to make digital tactics a core component of its future initiatives. One way to achieve this is with effective content marketing. By focusing on the quality of your … [Read more...]
How To Protect Your Company from Employment Litigation
One of the pitfalls a company may face in its life is employment litigation. Former or current employees may be able to sue a company and force it to spend tens of thousands of dollars in litigation. For small businesses, this could lead to possible financial ruin. Instead of going through a costly court battle, companies should aim to protect themselves from a messy litigation with these smart strategies. Document Everything A good place to start for avoiding court battles is … [Read more...]
Best Business Phone Services for Startups and Small Businesses
A successful small business reaches a point when simple web interaction no longer accounts for nor covers all of their needs. But leveling up can seem overwhelming, especially when the calls start rolling in on a personal phone number. Once regular customer service becomes a part of your startup’s operations, you’ll find you need more than your cell phone. Skip over-complicated telemarketing systems and try a VoIP (Voice Over Internet Protocol) system. These business phone … [Read more...]
Protect Company Data with These 5 Important Steps [Infographic]
Data is a company’s biggest asset. Should it ever be compromised, the repercussions can be plentiful. If you don't protect company data, you could lose hundreds of dollars, your reputation, and, in some instances, your business. As you hear about data breaches from big companies, the news likely alarms you. You wonder how you can protect your company from the same. Below are a few suggestions for how to keep your assets from being jeopardized. 1. Assess What Needs Protection What … [Read more...]
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