A recent survey disclosed that 68% of customers who have a bad experience with a company post their stories on social networks. If just Facebook is used, and the average Facebook user has 229 friends, thousands will be reached instantly. 60% of those surveyed also stated that they are influenced by what others say about businesses. Couple the above information with another survey from RightNow Technologies. 86% of adults in the U.S. will pay more if customer service is good and 73% said … [Read more...]