If you’re a small business owner trying to implement a marketing strategy in 2017, you’ve probably noticed that things can get a bit...chaotic. Your small business is doing the best it can. But every time you seem to catch up to the latest techniques and methods, it seems like two more features pop up that change the industry all over again. Let’s get one thing straight: social media is changing every day and shows no signs of slowing down anytime soon. There will always be new tools … [Read more...]
Business Intelligence: Your Key to Success in Stiff Competition
In the past, the expense of collecting, storing, and analyzing data meant business intelligence (BI) was available only to large corporations. But technology has changed and increased, namely through widespread internet access and usage. It's therefore become quite affordable to collect and store big data that's useful to business decisions. The problem, until recently, has been handling the analysis of said data. Now, a variety of tools are available to assist even the smallest of … [Read more...]
How to Host an Influencer Event: Connecting for Outreach
Influencers are people who might or might not know of your company, but are associated with a segment of the audience you're trying to reach. Influencers come from all walks of life. They can be bloggers, journalists, celebrities, other business professionals, brand advocates, and even industry analysts. If you want to generate buzz about your company, products, or services, hosting an influencer event can help. But you can't just throw together a meal in a banquet room at a local … [Read more...]
10 Exciting Content Marketing Trends for 2017
Content marketing has gained notoriety in the online marketing world over the last several years, and there's no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either … [Read more...]
