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You are here: Home / Archives for Eric Sachs

3 Common Social Media Marketing Mistakes That Are Holding Your Business Back

April 13, 2017 By Eric Sachs 35 Comments

3 Common Social Media Marketing Mistakes That Are Holding Your Business Back

If you’re a small business owner trying to implement a marketing strategy in 2017, you’ve probably noticed that things can get a bit...chaotic. Your small business is doing the best it can. But every time you seem to catch up to the latest techniques and methods, it seems like two more features pop up that change the industry all over again. Let’s get one thing straight: social media is changing every day and shows no signs of slowing down anytime soon. There will always be new tools … [Read more...]

Filed Under: Social Media Networking SMM Tagged With: content marketing, content marketing strategy, social media marketing mistakes, social metrics

Business Intelligence: Your Key to Success in Stiff Competition

February 15, 2017 By Eric Sachs 13 Comments

Business Intelligence Your Key to Success in Stiff Competition

In the past, the expense of collecting, storing, and analyzing data meant business intelligence (BI) was available only to large corporations. But technology has changed and increased, namely through widespread internet access and usage. It's therefore become quite affordable to collect and store big data that's useful to business decisions. The problem, until recently, has been handling the analysis of said data. Now, a variety of tools are available to assist even the smallest of … [Read more...]

Filed Under: Small Business Advice Tagged With: big data, business intelligence, business intelligence tools, data mining

How to Host an Influencer Event: Connecting for Outreach

January 13, 2017 By Eric Sachs 19 Comments

How to Host an Influencer Event Connecting for Outreach

Influencers are people who might or might not know of your company, but are associated with a segment of the audience you're trying to reach. Influencers come from all walks of life. They can be bloggers, journalists, celebrities, other business professionals, brand advocates, and even industry analysts. If you want to generate buzz about your company, products, or services, hosting an influencer event can help. But you can't just throw together a meal in a banquet room at a local … [Read more...]

Filed Under: Blog Outreach Tagged With: influencer events, outreach

10 Exciting Content Marketing Trends for 2017

November 6, 2016 By Eric Sachs 42 Comments

Content Marketing Trends 2017

Content marketing has gained notoriety in the online marketing world over the last several years, and there's no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either … [Read more...]

Filed Under: Blogging Best Practices, Content & Copywriting Tagged With: content marketing, content marketing trends, small business content marketing

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