Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities - resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it's surprising that a higher percentage of the … [Read more...]
Content Marketing Is So Much More Than Blogging!
Remember that brilliant commercial by your local car dealership? Or that dazzling advertisement by that too-big-to-fail bank? Of course, you don’t. The average consumer is exposed to nearly 10,000 brand messages in a day. Forget about remembering a specific ad; it’s a miracle you’re still reading this sentence without your brain buckling under all that sensory overload. So how does one reach out to customers without spamming them to tears with your marketing messages? Enter content … [Read more...]
Configuration Management: What It Means for Businesses
Configuration Management (CM) focuses on the product or the deliverables of a project. In IT automation systems, you can use CM for hardware, software, and network configurations. In essence, CM is a set of the best working practices that deal with initial design as well as the subsequent changes you make to produce deliverables in the project. Configuration management is all about documenting the components of a product and establishing a connection between them. CM can effectively … [Read more...]
4 Reasons Why Project Management Can Help You Grow
It is important for every business, regardless of its size, to run its operations as effectively as possible. This is why project management is critical. Project management sounds easy. Just implement project management software and keep track of the projects, and you are on track. But it’s not! Successful project management requires a team of individuals with different talents and skills who can plan and execute projects seamlessly. The Project Management Institute’s Pulse of the … [Read more...]
