We've said that paying for content is like paying for sex. If your content is awesome, you shouldn't be paying them-- they should be paying you. Same for any type of content sharing or work. Have You Received One of These? In the last fifteen years, I've gone to a few hundred conferences and paid for only a couple of them. They pay me to speak, plus cover air and hotel. If you're having to pay to post, then you're most likely in the … [Read more...]
Facebook location targeting demystified
A few years ago, when you chose a location target on Facebook, you naturally assumed you were targeting people by where they lived. That worked for local businesses and nearly anyone except travel-related companies. But if you were selling rooms for a Las Vegas hotel, knowing where they live or where they currently are doesn't help you much. By the time the prospect is in Vegas, they've already made their travel arrangements. And targeting people who like Las Vegas wasn't helpful, … [Read more...]
