Google AdWords is a mainstay for many new eCommerce ventures. Companies fear that without Adwords, they could spend months or even years in the sandbox. They worry they'll be there waiting for their SEO efforts and other more organic marketing efforts to bear fruit. So they wonder, "Do I need Google AdWords in order to succeed in eCommerce?" The short answer to this question is: that depends on your industry and your marketing goal. The upfront investment for advertising might be … [Read more...]