Search engines use algorithms to rank webpages for different queries. To improve a page’s chances of ranking for a keyword, the content of that page must be optimized for that keyword. Keyword optimization covers the entire process of research, analysis, and placement of keywords on a page to improve the page’s ranking and drive more traffic to the page. Keyword optimization is important in digital marketing overall. In fact, keywords optimization is a compulsory aspect of search … [Read more...]