Often, an event where you showcase your small business is only as good as the swag you give out. Here are five critical guidelines to help ensure yours is great. People tend to have a great experience at a convention for two reasons. The first is the content. Maybe the keynote talks spoke to them on a personal level. Perhaps they did some great networking or learned some valuable insights into their businesses. The second is the swag—awesome gear they’ll use time and again after the … [Read more...]