Does cold emailing even work for small business? The concept of a cold email strategy is simple: first, you find people who may be interested in your product or services. Then you get their email address and tell them why your solution is the best option for them. So, yes, it works great for small businesses as well as enterprises. But why use cold email? Doesn’t that just annoy people? Why Cold Email? Although it can seem intimidating, cold email is one of the best ways to … [Read more...]
AOV vs. LTV: Why Customer Lifetime Value Matters Most
Many small business owners — both in eCommerce and traditional retail — make the mistake of focusing solely on short term revenue instead of also considering customer lifetime value (LTV). “Many entrepreneurs find themselves in a race to the bottom, as they begin to focus on using revenues to keep up with expenses instead of produce profits,” writes Eric Siu at Entrepreneur. The misguided focus is understandable. After all, revenue is what keeps your business afloat. As a result, … [Read more...]
