Growing any business is difficult, but the challenges are doubled when you have a large competitor pool and when word of mouth is important to you getting visibility in your industry. This situation is exactly what salons have to deal with when thinking about expansion. A good salon or spa can retain clients for many years. These clients will, in turn, pass on their recommendations to their colleagues, friends, and families. Word of mouth is not, however, the only means for marketing your … [Read more...]
5 Important Tips to Improve Website User Experience
When considering website design, it’s easy to get caught up in aesthetic concerns. But if your website has a purpose beyond just looking pretty, it’s important to focus on more than appearances. Here are five key ways to provide your website’s visitors with a great user experience, so that they’ll stick around instead of leaving in frustration. 1. Simplicity The way your website looks is important, but most visitors are coming to your site to get something specific done—not check out … [Read more...]
Why and When You Will Need Commercial Auto Insurance
Most people know they need car insurance for their personal vehicles. But depending on what type of job you have, you might not realize that you need commercial auto insurance. A good rule of thumb is that if you need your personal vehicle in order to do your job, then you need to purchase commercial auto insurance. Examples of this type of situation would be if you use your car to deliver pizzas, give people rides as an Uber driver, or transport equipment (say, for a cleaning or lawn car … [Read more...]
How to Select a Niche for Your Blog
So you are thinking to start a blog but don't know where to begin? Well, before you think any further, you must select a niche for your blog. A niche determines what kind of content you are going to create. But how do you choose a niche, and why is it important to select a niche before starting a blog? When you select a niche for your blog, you need to make sure your topic is something about which you are truly zealous. You will be spending a lot of time on the blog, so you should … [Read more...]
6 Ways to Increase Your WordPress Site Speed
Today, people in society are looking for information in an instant, and a slow website will simply not satisfy their needs. If you are making your income from your website, time truly is of the essence. Did you know that a decrease in load time by just 1 second can lower your sales by 7%? So what measures can you take to ensure you have the most optimal WordPress site speed and the highest customer satisfaction level? 1. Host with the Most If a cheap host seems too good to be … [Read more...]
